General Manager - Jellystone Park™ Grayling

Job Description

Job Description

Position Overview

The General Manager is the on-site leader responsible for all facets of operations at Jellystone Park™ Grayling ensuring exceptional guest experiences, strong team culture, and consistent financial performance. This role champions Jellystone Park™ Graylings’ values—Customer Satisfaction – Growth – Teamwork – Integrity – Passion —in every interaction, decision, and initiative. The General Manager sets the tone for the property's culture and brings hospitality to life at every touchpoint.

Due to the nature of campground operations, this position is required to reside on-site or within a reasonable distance of the park from April 1 through October 31 to provide leadership during evenings, weekends, holidays, and emergency situations.

Key Responsibilities

Team Leadership & Culture

· Recruit, coach, and retain a high-performing, hospitality-driven team aligned with Jellystone Park™ Grayling values.

· Build a culture of accountability, open communication, development, and recognition.

· Lead weekly team meetings, performance check-ins, and seasonal training.

· Model positivity, patience, and consistency in interactions with staff and guests.

Financial Oversight

· Collaborate with Ownership to develop and manage annual budgets and forecasts.

· Monitor performance metrics such as revenue, labor, expenses, and profit margins.

· Submit weekly reports and manage petty cash, inventory controls, and vendor purchasing.

· Identify new income opportunities and areas for cost savings.

Guest Experience

· Lead a guest service strategy that prioritizes communication, empathy, and proactive solutions.

· Respond to guest feedback and use it to enhance operations.

· Ensure consistent, high-quality guest interactions across all departments.

· Support recreation and activity programming that aligns with the brand and enhances family fun.

Operational Excellence

· Oversee daily operations: front office, housekeeping, maintenance, retail, recreation, and F&B (if applicable).

· Ensure departments meet brand standards in presentation, performance, and guest satisfaction.

· Maintain compliance with all policies, safety standards, and legal regulations.

· Manage schedules and labor to meet budget while delivering exceptional service.

Facilities & Safety Management

· Oversee a preventative maintenance program and conduct routine inspections.

· Ensure safety protocols, licensing, and documentation are up to date and enforced.

· Respond to emergencies and support staff training on emergency procedures.

· Coordinate repair vendors and capital improvements with appropriate approvals.

Marketing & Community Engagement

· Collaborate with ownership to support promotional efforts and content requests.

· Provide visuals, event descriptions, and real-time updates for social media and guest communication.

· Represent the resort at community events or tourism partnerships as needed.

Preferred Qualifications

· Bachelor’s degree in hospitality, business, or related field preferred. High school diploma or GED required.

· Minimum 2 years of leadership experience in hospitality, campground, or resort operations.

· Proficient with Microsoft Office and PMS systems (Campspot experience preferred).

· Strong communication, organizational, and problem-solving skills.

· Guest-focused, people-oriented, and enthusiastic about creating family-friendly environments.

· Preferred Certifications: CPO (Certified Pool Operator), OSHA 10/30, ServSafe.

· CPR/First Aid/AED certification (or willingness to obtain).

· Valid driver’s license required.

· Committed to diversity, equity, and inclusion.

· Ability to work weekends, holidays, and peak seasons as needed.

Physical & Work Environment Requirements

· Comfortable working outdoors in variable weather conditions.

· Frequently required to walk, stand, kneel, or lift up to 25 pounds.

· Occasional travel for corporate meetings, training, or industry events.

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