Content & Community Marketing Lead

Content & Community Marketing Lead

Crecera Brands is the driving force behind Sportsman's Guide, Salt Strong, The Golfer's World, Play Baseball and Play Softball, five of America's leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com.

Job Details

Description

We are looking for a Content & Community Marketing Lead to support the creation of engaging content and help build an active, loyal community around our brand. This role is perfect for someone who is equal parts creative and organized—someone who enjoys storytelling, social engagement, and bringing people together.

You'll work closely with marketing, content, and community leaders to execute campaigns, manage day-to-day community interactions, and keep our content engine running smoothly.

Responsibilities and Duties

Content Creation & Coordination

• Assist in creating and publishing content across social, blog, email, and community channels
• Coordinate the content calendar and ensure timely delivery of assets
• Support development of short-form content (social posts, emails, newsletters, UGC highlights)
• Help repurpose creator and customer content across platforms

Community Engagement

• Manage day-to-day activity in community spaces (e.g., youtube, Facebook, forums, social comments)
• Respond to comments, questions, and conversations in a timely and brand-aligned way
• Identify and engage active members, advocates, and contributors
• Support community initiatives such as AMAs, challenges, and events

Campaign & Program Support

• Assist with execution of creator collaborations, campaigns, and launches
• Coordinate logistics for community events (virtual or in-person)
• Help onboard creators, ambassadors, or community members into programs

Analytics & Reporting

• Track performance metrics across content and community channels
• Compile reports on engagement, growth, and campaign performance
• Surface insights and trends to improve future content and engagement strategies

Operations & Collaboration

• Maintain tools and systems (content calendars, community platforms, project trackers)
• Collaborate cross-functionally with marketing, product, and customer success teams
• Ensure brand voice and messaging consistency across all touchpoints

Qualifications and Experience

What We're Looking For

• 1–4 years of experience in content marketing, social media, or community management
• Strong written communication skills with an eye for brand voice and tone
• Passion for social media, online communities, and digital culture
• Highly organized with the ability to manage multiple projects at once
• Comfortable engaging directly with customers and creators

Nice to Have

• Experience managing communities on platforms like Slack, Discord, or Reddit
• Familiarity with content and social tools (e.g., Hootsuite, Sprout, Notion, Canva)
• Experience supporting influencer or creator campaigns
• Basic understanding of analytics tools (Google Analytics, social insights, etc.)

Salary range for this position is $55k - 85k depending on relevant experience.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.