Associate Director, Influencer Marketing

Job Description Associate Director, Influencer Marketing Takeda Pharmaceutical Cambridge, MA About the role As the Associate Director of Influencer Marketing, you will be a champion of Takeda's culture and values and will be responsible for designing and leading a unified influencer and ambassador program strategy that deepens patient engagement, builds trust in Takeda and elevates brand awareness. The Associate Director will focus on the development and management of patient ambassador and influencer marketing strategies that drive both innovation and impact. This role will build strategic partnerships with creators and develop authentic campaigns via compliant patient & community storytelling. This role will collaborate closely with cross‑functional teams and leadership to develop and execute strategies that ensure maximum success. The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director, Consumer Strategy & Marketing. How You Will Contribute Develop and own KPI‑driven influencer and ambassador strategies aligned to brand goals, omnichannel plans, and patient journeys. Identify, recruit, and nurture strong relationships with influencers/creators/celebrity ambassadors (across tiers), and HCP digital opinion leaders who align with Takeda's mission and values. Develop a patient Ambassador Program (unbranded and branded), including programming strategy, goals and KPIs. Oversee the creative development of influencer and ambassador‑led content (testimonials, website tools, social activations, etc.) across live & virtual events, digital campaigns, and advocacy platforms. Run patient advisory board/summit meetings to garner insights and to activate the patient community through authentic personal storytelling. Partner closely with Omnichannel team to integrate ambassador/influencer content into broader omnichannel programs (digital media, CRM, websites, etc.). Collaborate with advocacy groups to incorporate real patient perspectives into marketing initiatives. Foster ongoing engagement with ambassadors through communication touchpoints, mentorship, recognition programs, and community‑building efforts. Facilitate development of scopes of work and partnership agreements, ensuring adherence to industry regulations, privacy laws, disclosures, and Takeda's policies and guidelines. Develop and lead influencer onboarding, training and governance processes related to programming, compliant content creation, fair balance, disclosure requirements, adverse event (AE) reporting and risk mitigation. Serve as a key liaison with Legal, Ethics & Compliance, Regulatory, Medical, and Pharmacovigilance to proactively manage risk and maintain brand safety. Manage performance of influencer and ambassador initiatives, tracking ROI, brand safety, sentiment, reach, and audience impact. Stay current on digital, social, and creator trends—recommending innovations that improve reach, engagement, compliance, and program ROI. Continuously optimize influencer and ambassador mix, platform selection, creative strategy, and budget allocation based on insights and learning. Minimum Requirements / Qualifications Minimum BS/BA degree with MS/MBA preferred. 5+ years of marketing and/or PR experience managing influencer and celebrity ambassador programs; 3+ years in pharma/healthcare or other regulated industry. Demonstrated success developing and executing ambassador programs and celebrity influencer campaigns that drive measurable outcomes. Strong understanding of social platforms (Instagram, TikTok, YouTube, X, LinkedIn, Facebook) and creator ecosystems. Experience managing agencies, influencer platforms, and analytics tools. Strong familiarity with healthcare compliance, privacy laws, and regulatory requirements. Experience with contract negotiation, partner onboarding, and content governance. Excellent project management and communication skills and experience managing cross‑functional relationships. Proven track record of influencing, aligning, and inspiring cross‑functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals. Results‑driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs. Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence‑based actions. A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities. More About Us At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best‑in‑class patient support programs. Takeda is a patient‑focused company that will inspire and empower you to grow through life‑changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy. Takeda Compensation and Benefits Summary Location: Boston, MA U.S. Base Salary Range: $153,600.00 - $241,340.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. U.S. based employees may be eligible for short‑term and/or long‑term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short‑term and long‑term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well‑being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. #J-18808-Ljbffr BioSpace