Vice President of Sales

Description

Vice President of Sales

Vancouver, WA | Reports to the Chief Operating Officer (COO) | Up to 75% travel

Company Overview:

Hawthorn Senior Living, headquartered in Vancouver, Washington, is a leading senior living operator dedicated to providing exceptional services to older adults across the United States. With a commitment to quality, value, and culture, we manage a diverse portfolio of gracious independent senior living communities. Today, we proudly serve residents in 77 communities across 23 states.

Position Overview:

Hawthorn Senior Living is seeking a strategic and experienced Vice President of Sales to lead sales strategy, execution, and performance across our communities. In this role, you will analyze trends, evaluate sales performance, identify opportunities, and implement pricing and incentive strategies that drive occupancy growth and revenue. You will partner closely with Operations, Marketing, FP&A, and community teams, and you will directly lead 5-10 Regional Directors of Sales & Marketing, offering the coaching, training, and support that help them thrive.

Responsibilities:

Strategic Leadership

• Lead sales for all Hawthorn communities, executing effective strategies that drive occupancy growth
• Collaborate with the COO and executive leadership to shape long-term sales strategy aligned with corporate goals
• Provide servant leadership to Regional Directors of Sales & Marketing, fostering a culture of accountability, collaboration, and continuous improvement

Sales Performance and Analytics

• Analyze key metrics, including lead-to-tour conversion, tour-to-move-in conversion, lead response time, pipeline health and velocity, and regional and community occupancy trends
• Partner with FP&A and Operations to identify underperforming regions and develop targeted action plans
• Develop reports and executive presentations that communicate insights and recommendations to senior leadership

Pricing and Incentives

• Implement and manage pricing and incentive programs under the direction of the COO, in collaboration with Finance, FP&A, and Operations, to optimize revenue and move-in rates

Coaching and Training

• Coach and develop Regional Directors, emphasizing consultative selling, Value Matching, and data-driven decision-making
• Lead the development and delivery of sales training programs
• Conduct regular field visits to assess on-site performance, mentor sales teams, and ensure accountability to established KPIs

CRM and Systems

• Ensure effective use of Welcome Home CRM to track sales activity, generate insights, and drive informed decisions

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field
• 10-15+ years of multi-site sales experience, preferably in senior living, hospitality, or a related industry
• Proven experience leading regional sales teams and driving performance improvements
• Expertise in CRM management, preferably Welcome Home CRM, and proficiency in Office 365 (Excel, PowerPoint, Outlook, Teams, Word)
• Strong analytical skills with experience interpreting sales trends, occupancy drivers, and performance metrics
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams
• High ethical standards and a commitment to integrity, transparency, and accountability
• Ability to travel up to 75% of the time

Pay Range:

$190,000 - $220,000 per year, depending on experience (DOE).

Benefits:

• Competitive salary and performance-based incentives
• Comprehensive health benefits package including medical, dental, and vision coverage
• Retirement savings plan (401k) with company match
• Paid time off
• Professional development opportunities within a growing organization committed to its culture of servant leadership

Employment offers are contingent upon successful completion of pre‑employment background checks, employment verification, and reference checks, as permitted by law. Hawthorn Senior Living is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

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