Field Marketing Specialist - Tampa, Florida, Mid Level
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Field Marketing Specialist - Tampa, Florida, Mid Level Join to apply for the Field Marketing Specialist - Tampa, Florida, Mid Level role at Jobright.ai Field Marketing Specialist - Tampa, Florida, Mid Level 2 days ago Be among the first 25 applicants Join to apply for the Field Marketing Specialist - Tampa, Florida, Mid Level role at Jobright.ai Get AI-powered advice on this job and more exclusive features. Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: NVA General Practice is a leading pet care provider with 1,000 veterinary hospitals across the United States and Canada. They are currently looking to hire a Field Marketing Specialist to provide localized marketing support to their community of veterinary hospitals, focusing on increasing pet parent acquisition and retention. The role involves planning and executing marketing strategies for assigned hospitals while collaborating with various teams. Responsibilities:
- Lead the site-level implementation of centralized campaigns and programs
- Create hospital specific strategic, multi-channel marketing plans steeped in data and aligned to the overall needs and objectives of the unique hospital including new pet parent acquisition and current client retention and deepening
- Directly manage assigned hospital social properties, websites, and online reputation including partnering to curate content and respond to customer comments and concerns
- Identify, plan, and activate community-based marketing opportunities (e.g. rescues, open houses, groomers, retailers, etc.)
- Oversee tactical execution, creative organization, and customize creative where appropriate (e.g. social, toolkits, flyers, content calendars, email, websites, offers, etc.)
- Develop campaign analytics/measurement and reporting for effective follow-through and decision-making
- 3+ years in marketing, sales and/or direct veterinary hospital environment
- Marketing, Communications, or management experience in a veterinary clinic setting
- Strong project management, prioritization, organization, communication, and multi-tasking skills
- Ability to work independently, a self-starter with a 'roll up your sleeves' methodical approach to daily work, and willingness to work occasional evening or weekend (with time provided in lieu)
- Strong influencing skills with ability to drive action across teams
- A passion for the veterinary industry and client experience
- Experience or willingness to learn M365, client communication tools, Canva, ServiceNow, AllyDVM, Google My Business/Google Analytics, Vetstoria, website management and clinic PIMS
- Enthusiasm, positivity, flexibility, and creativity
Vacancy posted 3 days ago
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