Digital Analytics & Insights Lead

**LOCAL CANDIDATES ONLY - CLIENT IS NOT ENTERTAINING CANDIDATES THAT NEED TO RELOCATE**

Digital Analytics & Insights Lead

Marine eCommerce | Testing, Optimization & Customer Insights

Location: Fort Lauderdale (Onsite Mon-Thurs, Remote Fridays)

Employment Type: Full-Time

Salary: $100-120k

Are you passionate about turning data into business decisions? Do you thrive on uncovering why customers behave the way they do and identifying opportunities to improve performance? We're partnering with a well-established leader in the marine industry seeking a hands-on analytics professional who can transform data into actionable insights that drive growth across a sophisticated eCommerce environment.

This is not a traditional Product Manager role. We're looking for someone who can connect the dots between customer behavior, digital performance, and business outcomes, then confidently answer the question: "What should we do next?"

What You'll Do

As the Digital Analytics & Insights Lead, you'll serve as a key strategic partner to marketing, eCommerce, and digital teams by identifying trends, uncovering opportunities, and recommending actions that improve customer experience and business performance.

Key responsibilities include:

Analytics & Business Insights

• Analyze revenue, conversion, traffic, and customer behavior trends
• Identify root causes behind performance changes and provide clear recommendations
• Evaluate promotional effectiveness and marketing performance
• Conduct basket analysis, funnel analysis, and attribution reviews
• Translate complex data into practical business insights and priorities

Testing & Optimization

• Lead a test-and-learn approach across the digital ecosystem
• Develop testing hypotheses and prioritize optimization opportunities
• Analyze experiment results and recommend scalable improvements
• Partner with stakeholders to improve conversion and customer experience

Measurement & Attribution

• Ensure tracking and measurement strategies are established before initiatives launch
• Validate tagging, attribution, and reporting accuracy across customer touchpoints
• Partner with teams to define success metrics and reporting requirements
• Ensure visibility from campaign engagement through conversion and purchase

Customer Journey Analysis

• Analyze end-to-end customer journeys across digital channels
• Identify friction points and opportunities for improvement
• Support initiatives that enhance engagement, conversion, and retention
• Use behavioral data to influence business and digital decisions

Reporting & Performance Monitoring

• Monitor key business and eCommerce metrics
• Develop meaningful performance reporting and dashboards
• Surface trends, risks, and opportunities proactively
• Focus on insights and recommendations, not just report creation

What We're Looking For

Required Experience

• 5+ years of experience in digital analytics, eCommerce analytics, customer insights, or conversion optimization
• Proven ability to generate actionable business recommendations from data
• Experience analyzing customer behavior, conversion funnels, and digital performance
• Strong communication skills with the ability to present findings to both technical and non-technical stakeholders
• Hands-on experience working within fast-paced digital commerce environments

Technical Expertise

Experience with several of the following:

• Google Analytics (GA4)
• Looker / Looker Studio
• Snowflake
• Salesforce Commerce Cloud
• Salesforce Marketing Cloud
• Tag management and tracking implementation
• Attribution and measurement frameworks

Preferred Background

• Conversion Rate Optimization (CRO)
• Experimentation and A/B testing
• Customer journey analysis
• Basket analysis
• Funnel optimization
• Attribution modeling
• Digital measurement planning
• Tagging strategy and governance

Who Will Thrive Here

The ideal candidate is curious, analytical, and highly hands-on. You enjoy getting into the details, identifying patterns, asking questions, and uncovering opportunities others miss.

You don't just build reports, you explain:

• Why performance changed
• What's driving customer behavior
• What opportunities exist
• Which actions should be prioritized next

You leverage AI and technology to accelerate analysis and uncover insights faster, while still applying sound business judgment and critical thinking.

Why This Opportunity?

• Play a highly visible role influencing digital and eCommerce performance
• Shape testing, optimization, and measurement strategies
• Work within a passionate industry serving boating and marine enthusiasts
• Partner closely with business leaders and decision-makers
• Opportunity to help build and mature a data-driven culture
• Future growth potential as the function expands