Director of Media Buying

Step into a pivotal leadership role where your media expertise will shape high-impact campaigns across Linear TV, CTV, and digital channels for a growing, results-driven organisation. This is an opportunity to own the media buying function end-to-end, driving performance, innovation, and best practice while leading a talented team in a hybrid environment. If you thrive on turning strategy into measurable outcomes, this role will put you at the centre of the action. About the Role: As Director of Media Buying, you will lead the planning, negotiation, and execution of multi-channel media investments, with a strong emphasis on Linear TV and CTV. You will set the overall media buying strategy, optimise spend for maximum ROI, and ensure campaigns are delivered on time, on budget, and to a high standard. Working closely with senior stakeholders, you will translate business objectives into effective media plans that drive brand and performance results. Key Responsibilities: Lead the end-to-end media buying process across Linear TV, CTV, and digital/programmatic channels, from brief to post-campaign analysis. Develop and implement media buying strategies that align with overall marketing and business goals. Negotiate rates, inventory, and added value with media vendors and partners to maximise efficiency and impact. Oversee campaign trafficking, pacing, optimisation, and delivery to ensure KPIs and performance targets are met. Manage, mentor, and develop a high-performing media buying team, setting clear goals and providing ongoing coaching. Collaborate with internal stakeholders (strategy, analytics, creative, account teams) to ensure media plans are integrated and data-informed. Monitor market trends, audience behaviours, and competitive activity to inform media decisions and identify new opportunities. Produce and present clear performance reports, insights, and recommendations to senior leadership and key stakeholders. Key Requirements: 8+ years' experience in media strategy and buying, with deep hands‑on expertise in Linear TV and CTV. Proven track record managing significant media budgets and delivering measurable performance improvements. 5+ years' experience leading and developing media teams, including hiring, coaching, and performance management. Strong proficiency with programmatic buying platforms and exchanges, including optimisation and troubleshooting. Advanced analytical skills with the ability to interpret data, derive insights, and adjust media tactics accordingly. Exceptional negotiation skills with established relationships or demonstrable success working with media vendors. Clear, confident communication skills with experience presenting plans and results to senior stakeholders. Ability to operate effectively in a hybrid work environment, managing priorities and teams across locations. Experience integrating TV and CTV buys with broader omnichannel campaigns (social, search, display, audio, OOH). Background in both brand‑building and performance‑driven media campaigns. Familiarity with advanced TV measurement, attribution models, and incrementality testing. Experience within an agency or high‑growth, fast‑paced marketing environment. Comfort working with marketing analytics tools and dashboards (e.g., GA, data visualisation platforms). Qualifications: Bachelor's degree in advertising, marketing, communications, or a related field. Equivalent combination of education and relevant experience will be considered. Professional development or certifications in media buying, programmatic, or digital marketing are preferred. If you are a strategic media leader ready to own a critical function and drive tangible results, we'd like to hear from you. Apply now to take the next step in your media leadership career. #J-18808-Ljbffr Syntax Talent Solutions