Brand Strategist

Title: Brand Strategist – Part-time - 25 hours p/week Location: New York, NY or Columbus, OH Contract: 2 month contract – highly likely to extend Pay Range: $30 - $33.79 per hour on W2 YOUR ROLE Russell Tobin is seeking a Fashion Retail Manager, Brand Marketing – Bra Category with experience in advancing three key pillars: Category Growth, Briefing Post Go-To-Market Strategy and In-Season Optimization. This individual will play a critical role in translating strategy into execution—connecting cross-functional teams, driving in-season excellence, and growth to our Bra category. Strong project management/ ability to manage multiple priorities Strong presentation skills as this person will be presenting marketing briefs to wider marketing org Adaptability to change w/ strong change management EXPERIENCE Bachelor’s Degree in Marketing, Communications, or equivalent preferred. 2–3 years relevant working experience. Creative thinker who can brainstorm innovative ideas. Excellent organization and time management skills. Ability to work in a fast-paced environment. Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines. Strong presentation, communication, and writing skills. As a hybrid role, the person in this role will be expected to be in office three days a week. Grad with recent internship exp. Is acceptable YOUR IMPACT 1. Category Growth Opportunities Support the Manager in identifying and activating growth opportunities and storytelling across the brand categories. Partner cross-functionally (merchandising, planning, creative) to help bring category-specific marketing strategies to life. Monitor competitive landscape and cultural trends to surface insights and inform category storytelling. 2. Post Go-To-Market Briefing Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery. Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials. Help drive promotional storytelling and ensure consistency across digital and store touchpoints. Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification. 3. In-Season Optimization Assist in test-and-learn initiatives, including chase product or trend drops, and emerging Bra category moments. Contribute to hindsight analysis and help translate learnings into actionable recommendations. Support execution of high-priority brand initiatives tied to Bra category. 4. Additional Projects Support special projects and team initiatives as needed, providing flexible project coordination and execution support across marketing priorities. Support management of store marketing program, including updating and oversight of key marketing documents and resources, ensuring accuracy. Must be authorized to work in the United States Why Join? This role offers the chance to impact financial performance, gain exposure to strong leadership principles, and grow professionally—all with competitive pay and potential for long-term engagement. Russell Tobin and it's affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors. Russell Tobin and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Russell Tobin and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances. Accommodations We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us. Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation. #J-18808-Ljbffr