Sr Marketing Automation Specialist

About Us The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter. Summary We're looking for a hands-on Marketing Automation Specialist to own the day-to-day operations of our Marketo Engage instance supporting two of The Freeman Company's brands - Sparks and 3D Exhibits. This role is the execution engine behind our owned channel campaign activity - partnering closely with campaign marketing teams to build, launch, and report on Marketo marketing automation programs across email, digital, and events. This is a great fit for someone who knows Marketo inside and out, takes pride in clean and efficient builds, and thrives in a fast-moving environment where attention to detail and responsiveness directly impact campaign outcomes. This role sits at a moment of real platform evolution - our Marketo instance is part of a broader multi-brand Salesforce consolidation - so comfort with change, and a forward-thinking approach to using AI to streamline campaign builds, QA, and reporting, will set the best candidates apart. This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Philadelphia, PA; however, we are also open to candidates based out of: Dallas, TX Essential Duties & Responsibilities Platform Operations & Campaign Execution Own day-to-day Marketo execution across a shared instance supporting Sparks and 3D Exhibits, including Marketo program creation, email builds, landing page development, and reporting Partner with campaign marketing teams to translate campaign briefs into fully built Marketo programs - ensuring assets are set up correctly, QA'd, and deployed on schedule Build and manage email, digital, and event Marketo programs end-to- end , maintaining accurate Salesforce sync and keeping program costs updated throughout the campaign lifecycle Serve as the primary Marketo point of contact for campaign marketing stakeholders - fielding requests, managing timelines, and driving execution Collaborate with the Analytics & Insights team on campaign reporting and attribution, and stay closely aligned with the ongoing Marketo/Salesforce consolidation initiative as the instance evolves Bring a forward-thinking approach to AI-assisted workflows - using AI tools to speed up program builds, QA, and reporting where it makes sense Advise campaign marketing teams and campaign leads on ways to enhance program performance and structure, drawing on working knowledge of marketing strategy - this role is expected to guide, not just execute Maintain naming conventions and program taxonomy across the shared instance so campaigns, programs, and UTMs stay consistent and reportable across both brands Manage list hygiene - deduping, suppression lists, and bounce/unsubscribe processing - to keep the shared database clean and compliant Set clear turnaround expectations for intake requests and triage competing priorities across Sparks and 3D transparently Document processes and support backup coverage so platform operations continue smoothly during PTO or absences How We’ll Measure Success Campaigns are QA'd and deployed on time, with minimal error rates Stakeholders trust this person as a responsive, reliable point of contact Program hygiene (naming conventions, cost tracking, Salesforce sync) stays clean and audit-ready Education & Experience Must-Have 5+ years of hands‑on Marketo Engage experience with demonstrated ownership of day‑to‑day platform operations Bachelor's Degree from an accredited four year college or university is required Proven ability to build and launch end‑to‑end Marketo programs - emails, landing pages, forms, smart lists, and campaigns Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen program performance Understanding of what makes an event program effective end‑to‑end - invite strategy, reminder cadence, and post‑event follow‑up - not just the mechanics of registration flows Understanding of how digital programs should hand‑off into nurture, building programs that keep a lead moving through the funnel rather than dead‑ending after a single touch Experience with Marketo event program management, including registration flows and attendee list management Familiarity with Salesforce CRM integration and maintaining sync hygiene between platforms Strong attention to detail with a habit of self‑QA before handoff Comforta #J-18808-Ljbffr FREEMAN