Content Manager

About the Job

The Content SME owns the quality, direction, and strategic alignment of content across assigned client accounts and publications.

This role serves as Mainland’s subject matter expert for content, translating client strategy into strong editorial direction and high-quality content. You will develop content strategies and editorial calendars, lead higher-level positioning and thought-leadership work, and ensure content consistently supports the client’s broader goals. You will own the craft of content and be accountable for raising the quality of the work.

Responsibilities

• Own content strategy and editorial direction for assigned client accounts and publications.
• Develop and maintain editorial calendars aligned with client strategy, priorities, and objectives.
• Translate strategic direction into clear content themes, messaging, topics, and recommendations.
• Write, edit, or lead the development of higher-level content, including thought leadership, executive positioning, articles, and other strategic content.
• Ensure content consistently reflects the client’s voice, positioning, audience, and broader strategy.
• Serve as the content expert in internal and client conversations when specialized content guidance is required.
• Provide clear recommendations and rationale on content direction, messaging, and editorial decisions.
• Review content for quality, strategic alignment, clarity, consistency, and effectiveness before delivery.
• Coach and provide actionable feedback to writers to strengthen their work and develop their capabilities.
• Establish and reinforce content standards and best practices across assigned work.
• Identify opportunities to improve content quality, processes, and overall effectiveness.
• Collaborate with Strategy to ensure content supports the strategic plan and intended client outcomes.
• Partner with Account Management and Customer Success to provide content expertise while maintaining clear ownership of client relationships and workflow.
• Stay informed on relevant industry, audience, and content trends that can strengthen client work.

Qualifications

• 5+ years of experience in content strategy, editorial, communications, journalism, marketing, or a related field.
• Bachelor’s degree in Communications, Journalism, Marketing, English, Public Relations, or a related field. 
• Strong writing, editing, and storytelling skills with demonstrated experience producing high-quality professional content.
• Experience developing content strategies and editorial calendars across multiple clients, brands, or publications.
• Ability to translate broader business and communications strategies into effective content direction.
• Experience developing thought leadership and executive-level content.
• Strong editorial judgment and attention to detail.
• Ability to communicate content recommendations and strategic rationale clearly to clients and internal teams.
• Experience providing feedback, coaching writers, and improving the quality of others’ work.
• Ability to manage multiple content priorities while maintaining quality and consistency.
• Comfortable collaborating across Strategy, Account Management, Customer Success, and other specialized teams.

Salary Range : $65,000-$75,000 annually plus bonus. Actual compensation will be determined based on relevant experience, skills, qualifications and business needs.

• Benefits Eligible employees have access to Mainland's benefits package, which may include:Medical, dental and vision insurancePaid time off and paid holidays
• Retirement benefits, if applicable
• Additional company-sponsored benefits and programs available to eligible employees

Specific eligibility, coverage and benefit details will be provided during the hiring process and are subject to the terms of the applicable plans and policies.

EEO- Mainland is an equal opportunity employer and is committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to any status protected by applicable federal, state or local law.