Product Marketing Manager

About The Role

We are seeking an experienced Part-Time Product Marketing Manager to provide temporary support for a high-impact product marketing team. This role will help drive product launches, go-to-market execution, customer communications, sales enablement, and critical initiatives during a period of increased business demand. The ideal candidate is a strong cross-functional collaborator who can quickly understand complex products and translate them into compelling customer-facing messaging and launch programs.

Responsibilities

Product Launches & Go-to-Market Execution

• Support end-to-end launch planning and execution for new products, features, and platform enhancements.
• Develop go-to-market plans, positioning, messaging, and customer communication strategies.
• Coordinate launch activities across Product, Sales, Client Services, Operations, Legal, and Marketing teams.
• Track launch readiness and ensure timely delivery of launch assets.

Product Marketing & Messaging

• Create customer-facing messaging, value propositions, FAQs, presentations, and support content.
• Develop and maintain product documentation and enablement materials.
• Partner with product managers to understand features and customer benefits.
• Ensure messaging is consistent across customer touchpoints.

Sales & Client Enablement

• Create sales collateral, one-pagers, presentation decks, and training materials.
• Support internal enablement sessions for client-facing teams.
• Help translate technical functionality into clear business value for advertisers, publishers, and partners.

Partner & Customer Communications

• Draft customer announcements, release communications, webinar content, and educational materials.
• Support communication plans for product releases and critical initiatives.
• Collaborate with internal collaborators to ensure communication accuracy and alignment.

Strategic Projects

• Contribute to high-priority cross-functional initiatives.
• Assist with market research, competitive analysis, and customer insights.
• Help find opportunities to improve launch processes and customer adoption.

Qualifications

Required

• 5+ years of experience in Product Marketing, Go-to-Market Strategy, Product Management, or a related role.
• Demonstrated experience launching software, SaaS, advertising technology, marketing technology, or digital platform products.
• Strong project management and organizational skills.
• Exceptional written and verbal communication skills.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Experience collaborating across technical, commercial, and operational teams.

Preferred

• Experience in affiliate marketing, digital advertising, partnerships, payments, SaaS platforms, or marketing technology.
• Experience creating sales enablement and customer education materials.
• Familiarity with product launch frameworks and change management practices.
• Experience working in matrixed organizations with cross-functional collaborators.

Key Attributes

• Strategic problem solver who can also implement.
• Strong communicator and storyteller.
• Highly organized and diligent.
• Comfortable navigating ambiguity and changing priorities.
• Collaborative, proactive, and customer-focused.

Success in This Role

The successful candidate will quickly become a trusted partner across Product, GTM, and Marketing teams, helping maintain momentum on product launches, customer communications, partner initiatives, and strategic programs while delivering high-quality execution across multiple workstreams.