Vice President of Marketing & GTM (Insurance SaaS) (New York)

Responsibilities

• The Opportunity: EvolutionIQ is seeking a Vice President of Marketing & GTM capable of evolving our brand from its current product-driven credibility into a presence that defines the entire category
• This is not a demand generation role
• EIQ’s pipeline is primarily built through carrier relationships, complex enterprise deals, and CCC’s distribution
• The leverage points are positioning, narrative, enablement, and presence vs
• Funnel optimization
• We are looking for a senior marketing leader who owns the full function (product marketing, enablement, content, field, events) and uses GTM strategy as the lens for running it
• You’ll report to the Co-CEO, operate as a peer to product and sales leadership, and have a real seat in how this company makes decisions
• Go-To Market (GTM) strategy. Define how each product line goes to market and how the agentic platform anchors the next 18 months. Build the playbook that turns product capability into category leadership
• Product marketing. Lead the team responsible for positioning, narrative, competitive strategy, and the inbound work that informs both product roadmap and outbound activation
• Sales enablement. Build a programmatic enablement function that compounds seller effectiveness over time with scalable systems, not one-off deal support
• Content strategy. Direct the team building thought leadership, customer-facing content, and the strategic narratives that establish EIQ’s voice. EIQ operates within CCC’s brand umbrella; your content function focuses on product narrative and category leadership, not standalone brand building
• Field marketing and events. Own the strategy for industry presence at NCCI, WCRI, RIMS, and the executive forums where our buyers spend their time. Customer events, executive roundtables, and the activation work that builds the relationships our deals are won on
• CCC partnership. Serve as the EIQ-side interface for joint GTM motions with CCC’s marketing organization. Drive integration where it accelerates EIQ’s growth
• Team leadership. Manage and develop a senior team of 7-8 across PMM, enablement, content, and field. Recruit the additional talent the function needs in year one
• What success looks like in year one:
• The category narrative for agentic claims processing is the EIQ narrative. Prospects, carriers, and partners reference our framing as the standard
• The sales team operates with an enablement system that compounds effectiveness over time
• The inbound/outbound flywheel is running. Positioning, competitive intelligence, and category work feed outbound. Market signal and customer voice feedback into product
• The team has grown to its target shape and is operating at the level the business needs
• EIQ’s presence at carrier events and executive forums matches our product depth

Benefits

• Premium Medical Insurance Plan – Empire Blue Cross Blue Shield Medical insurance
• 401K with employer matching
• Dental Coverage – Principal Financial
• Life insurance / ACDC coverage – Reliance Standard
• Vision – Reliance Standard
• Short Term and Long Term Disability – Unum
• Employee stock option plan
• $500 to get you started setting up your home office and $200 every year for upgrades after that

Qualifications

• Experience inside a public company, BU within a holding structure, or PE-backed environment is a plus
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred
• Track record building and scaling GTM motions in complex enterprise environments — large ACVs, multi-stakeholder deals, long sales cycles
• Comfort working with operator-CEOs who carry significant sales responsibility directly
• Strong product marketing instincts and the ability to hold your own in upstream product conversations
• Built and led teams across product marketing, enablement, content, and field — the full function, not one discipline
• Deep experience in regulated or vertical SaaS: insurance, claims technology, fintech, healthcare technology, or comparable industries strongly preferred
• 12+ years in enterprise B2B SaaS GTM and marketing leadership, with 3-5+ years at VP level or running a marketing function as the senior leader
• You write well. Your decks, briefs, and narratives are how the company communicates with the market. The work is verdict-first, plain, and proof-backed
• You think in systems. You build flywheels: inbound informs outbound, outbound creates leverage for inbound, and both compound over time
• You bring rigor to inbound. Competitive intelligence, positioning, and category narrative are how this company wins
• You make others sharper. Your team gets better because you raise the standard of thinking
• You operate at speed. You make decisions with imperfect information and adjust as the picture clarifies. You don’t need a perfect framework to move
• You’re a builder. You’re energized by defining a function, not operating one someone else built. If you’ve been a VP at a place where the marketing machine was already running, this job will feel different — in a good way, if you want to build