Senior Data Analyst, Strategic Marketing

Senior Data Analyst, Strategic MarketingAs a Senior Data Analyst, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.What You'll DoPartner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.Lead execution of analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.Perform analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.Proactively expand knowledge of business and analytics and share with team members. Share and document best practices.QualificationsMinimum of five years related work experience.3+ years of experience in marketing analytics or business intelligence.Undergraduate degree or equivalent combination of training and experience.Proficiency in Tableau, SQL, and Excel.Python, AWS/Redshift and Adobe Analytics experience a plus.Strong analytical and storytelling skills.Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution.Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects).Ability to manage multiple priorities and meet deadlines.At Vanguard, we're committed to doing what's right for our clients—and that starts with our crew. You'll join a purpose-driven company that values integrity, innovation, and inclusion. Here, your work matters.Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.