Public Relations and Social Media Strategist

Public Relations and Social Media Strategist To develop, plan and execute the Farm Bureau Insurance social media and public relations strategy. To be responsible for the ongoing management and growth of the Farm Bureau Insurance social media presence in alignment with business strategies and direction. To directly engage with online audiences to help promote Farm Bureau Insurance brand, products, and partnerships. To lead by planning and executing on public relations events such as the annual America & Me Essay contest. To offer support, resources and tools to Farm Bureau Insurance agents in their social media efforts. Create, manage and grow business presence across social media channels, including but not limited to blogs, X formally known as Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram. Develop and execute a social media strategy to promote Farm Bureau Insurance brand, products, public relations events, and partnerships. Research, plan and execute strategies to grow Likes and/or Follows as well as to engage online audiences in sharing and promoting posts. Collaborate with cross-functional teams to develop marketing and communications plans pertaining to issues and topics current and important to the company/industry that will leverage the social media space. Develop content across owned and earned social channels, which may include blog posts, tweets, status updates, pins, photos and videos. Lead, train, and provide direction to the communications & public relations interns who join our team annually from May until August. Respond to social media questions, complaints and comments in a timely and compliant matter. Required Bachelor's degree in marketing/ communications, public relations, digital content strategy or related field required. Minimum three years experience in planning, managing and executing social media initiatives for a medium sized required. Experience in writing, communication production and/or creative media postings required. Thorough understanding of social media technologies and platforms required, including but not limited to Facebook, Instagram, Pinterest, X formally known as Twitter, YouTube, Google+, and LinkedIn. Experience using social media management tools such as Hootsuite or Hearsay. Knowledge of digital marketing current best practices and understanding of digital production processes required. Knowledge of social media legal guidelines required, including but not limited to WOMMA and "pay-per-post." Excellent computer skills, along with proven knowledge of programs, such as Microsoft Word, Excel, PowerPoint and Outlook required. Proven track record of being a team player. Willingness to set a continuing self-development program. Preferred Experience in event planning preferred. Two-plus years experience or equivalent exposure to a corporate environment preferred. Experience using Adobe InDesign and Photoshop software preferred. Knowledge of insurance company operations preferred. Note Farm Bureau offers a full benefit package including medical, dental, vision, and 401K. PM19 PI74b f Michigan Farm Bureau