Associate Director

Company descriptionSpark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.OverviewThe Associate Director requires the ability to apply search and Commerce knowledge and expertise into actionable insights and recommendations. The Associate Director will partner with the Commerce Manager to drive strategic Commerce initiatives within the team, helping to develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of programs. They will be responsible for optimizing, implementing, and analyzing paid Commerce marketing activities.ResponsibilitiesHelp develop and implement Commerce campaigns across multiple Commerce touchpointsLeverage Commerce best-practices across all tacticsEnsure campaign billings are up to date and all finance queries are followed up in a timely mannerAnalyze campaign performance against client KPIs and report on trends and insights to key stakeholdersContinuously grow and develop skills by participating in ongoing training, workshops, etc.Provide support for any new business pitches as requiredManage direct report(s), including day-to-day workflow and career developmentQualifications5+ years of Paid Search experience with strong focus on CommerceIn-depth activation and optimization experience with Amazon (AMS) and Criteo platformsExperience in both organic and paid mediaExperience with executing campaigns focused on driving online sales, optimizing to a ROASExperience in applying search marketing to brand-building and direct response initiativesExperience with Amazon AAP/Display a plusStrong command of Commerce platforms and tools such as AMS interfaceKnowledge of syndicated research toolsFamiliarity with third-party ad serving technologiesTechnically strong quantitative skills, including analytical abilities and math proficiencyDemonstrated critical thinking and problem solving abilitiesSolid verbal and written communication skillsPolished presentations skills a mustAbility to work successfully with teams on multiple projects under tight deadlinesDesire to work in a constantly evolving industry, which constantly presents new and unique challengesAbility to sell ideas clearly and deliver valueSelf-driven to meet and exceed revenue and goals for our clientsAdditional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.#LI-JE1Compensation Range: USD $106,780.00 - USD $153,405.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/8/2027.