Search Engine Optimization Specialist

Onsite · San Francisco · Full-time Role Overview We are looking for a data-driven, results-oriented SEO specialist to own end-to-end traffic analysis and growth execution. You will work across SEO and next-generation AI search (GEO), collaborating closely with product, content, and client teams to help brands acquire sustainable, high-quality traffic from both traditional search engines and emerging AI-powered discovery channels. This role is ideal for someone with strong agency experience , deep analytical skills, and a high bar for execution and content quality. Responsibilities Own SEO / GEO traffic analysis and growth strategy , from diagnosis to execution and iteration Analyze performance using GA4, Google Search Console, Google Trends, Semrush, Ahrefs , and other SEO tools Conduct traffic attribution analysis across channels, pages, keywords, and content layers to identify growth opportunities Design and execute Programmatic SEO (pSEO) strategies, including page templates, scalable keyword coverage, and content structures Work closely with content teams to ensure high content quality , search relevance, authority, and long-term value Lead or support client-facing SEO / GEO projects , clearly communicating insights, strategies, and results Translate hands‑on experience into repeatable frameworks, processes, or productized capabilities Continuously monitor changes in search and AI‑driven discovery ecosystems and adjust strategies accordingly Requirements 3 years of hands‑on SEO experience , with SEO / GEO agency (client‑service) background strongly preferred Strong proficiency with GA4, GSC, Google Trends, Semrush, Ahrefs Solid understanding of traffic growth strategies, pSEO execution, and content‑driven SEO Deep experience in traffic analysis, attribution, and performance measurement , beyond surface‑level metrics Strong client communication skills — able to explain complex analyses and strategies clearly and confidently Experience with SEO tools or growth/analytics products (as a power user or contributor) is a plus Highly self‑motivated, execution‑focused, and comfortable working in fast‑moving, ambiguous environments Working Style & Team Fit Comfortable joining evening meetings to collaborate with China‑based teams (cross‑time‑zone communication) Able to thrive in a high‑efficiency startup environment with rapid iteration and high ownership Outcome‑oriented mindset — focused on impact, not just task completion Nice to Have Experience managing large‑scale or multi‑project SEO initiatives Familiarity with AI search, Agent‑based search, or Generative Engine Optimization (GEO) Ability to produce high‑quality analytical reports or external thought‑leadership content #J-18808-Ljbffr Topify.ai