Assistant Store Manager

Assistant Manager: Wine Enthusiast (Luxury Retail)

About the job

About the Brand: For more than 40 years, Wine Enthusiast has helped people create exceptional wine experiences at home. While our heritage is rooted in wine culture, our retail boutiques are not wine stores. Instead, we specialize in premium wine refrigerators, custom wine storage, furniture, glassware, entertaining essentials, and thoughtfully curated accessories for collectors and enthusiasts alike. Our boutiques are destination retail environments where customers receive expert guidance in selecting products that enhance their homes, lifestyles, and entertaining spaces. In addition to personalized consultations, we host private events and community experiences that celebrate craftsmanship, design, and hospitality.

About the Role

We are seeking a motivated and service-driven Assistant Store Manager to join our boutique, powered by the Leap Platform, in SoHo. This opportunity is ideal for an experienced retail leader with a strong sales orientation who thrives in a premium, consultative selling environment and is passionate about developing teams, driving business results, and delivering exceptional customer experiences. This is a lifestyle retail environment—not a traditional wine sales or tasting room position. Our team helps customers discover premium wine storage solutions, refrigeration, furniture, and lifestyle accessories through a personalized, consultative approach. As the Store Manager’s right hand and second-in-command, you will work in close partnership with the Store Manager to lead the business, sharing ownership of sales performance, team development, customer experience, and day-to-day execution. You will be highly visible on the sales floor, leading by example, coaching and developing the team, and helping customers discover thoughtful, personalized solutions. As a key member of the leadership team, you will be empowered to make decisions, drive business priorities, and take ownership of the boutique’s performance while ensuring the team is aligned, supported, and set up for success.

Hourly Pay Range: $29 – $33/hr.

Compensation will be determined based on the candidate's experience, skills, competencies, and qualifications. This position is commission eligible.

What You'll Do

• Drive Business Performance
• Partner with the Store Manager to achieve sales goals, profitability, and key business objectives.
• Monitor daily business performance, identify opportunities, and help execute strategies that maximize results.
• Lead by example on the sales floor, inspiring strong selling behaviors and exceptional customer engagement.
• Deliver an Exceptional Customer Experience
• Foster a welcoming, personalized shopping experience that builds customer loyalty and strengthens brand affinity.
• Coach the team to deliver thoughtful service, product expertise, and meaningful customer interactions.
• Support customer outreach and local initiatives that encourage repeat business and long-term relationships.
• Develop & Inspire the Team
• Recruit, onboard, coach, and develop team members through ongoing feedback, recognition, and hands-on leadership.
• Help build an engaged, accountable, and collaborative team culture aligned with brand values.
• Partner with the Store Manager to support performance management, succession planning, and talent development.
• Build Brand Presence
• Represent the brand within the local community by supporting partnerships, events, and in-store activations.
• Collaborate with neighboring Leap-powered stores and assist with market initiatives, including new store openings and business needs as required.
• Lead Operational Excellence
• Oversee daily store execution, including visual merchandising, inventory management, scheduling, shipment processing, opening and closing procedures, and operational compliance.
• Serve as Manager on Duty when needed, ensuring the boutique operates efficiently while delivering an exceptional customer experience.
• Maintain a customer-ready environment that reflects the brand's standards of excellence.

Key Performance Indicators (KPIs)

• Business Growth & Sales Performance: Supports the achievement of sales goals and key performance metrics through strong commercial execution and floor leadership.
• Customer Experience & Brand Loyalty: Delivers exceptional customer experiences that strengthen loyalty, satisfaction, and repeat business.
• Team Engagement & Development: Develops an engaged, high-performing team through coaching, accountability, recognition, and ongoing development.
• Operational Excellence: Maintains exceptional execution across merchandising, inventory accuracy, scheduling, operational processes, and brand standards.
• Leadership Impact: Confidently leads the business in the Store Manager's absence while fostering a positive, high-performing store culture.

Position Requirements

• 2–4 years of retail leadership experience in boutique, premium, specialty, or customer-focused retail environments.
• Demonstrated ability to drive sales, develop high-performing teams, and deliver exceptional customer experiences.
• Strong business acumen with the ability to interpret performance metrics and execute strategies that improve results.
• Proven leadership skills with the ability to coach, motivate, and develop others through hands-on floor leadership.
• Experience supporting recruitment, onboarding, and performance development.
• Oversees daily sales floor standards, including organization, replenishment, cleanliness, and overall store presentation.
• Experience with Shopify, Endear CRM, Slack, and Google Workspace preferred.
• Flexible availability, including evenings, weekends, holidays, and occasional travel as needed.
• Ability to actively lead on the sales floor, including standing, walking, climbing ladders, and lifting up to 50 lbs.
• Must be at least 21+ years of age.

About Leap

The Leap platform powers insight-driven retail experiences for modern brands, enabling scalable growth through technology, operational expertise, and ret