Integrated Campaigns Manager, Startups and AI

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization. What you'll do In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on startups and AI companies. You'll champion the needs of these audiences, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth. The ideal candidate Holds expert-level knowledge of the startup and AI company landscape Has proven expertise crafting and delivering global, audience-focused campaign strategies Excels in leading and driving large, complex, global campaigns or programs Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales metrics Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders "Sees around corners"—anticipates and unblocks challenges, stays ahead of market and audience trends, and anticipates regional and country needs and nuance Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies Is agile, iterative, AI-fluent, and comfortable with ambiguity and high-growth environments Responsibilities Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns Work with regional marketing to ensure local relevance and advise on campaign delivery Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc. Use and recommend leading tools to improve or accelerate the work of the campaigns function Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy. Who you are We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing, with demonstrated increase in scope Expert-level knowledge of the startup and AI landscape Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline Problem-solving acumen, with the ability to build, interpret, and adjust measurement tools and data Excellent presentation, writing, and communication skills, especially to executive stakeholders Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions Preferred qualifications Experience at a highly dynamic, high-growth tech company Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions Integrated campaigns experience focused on select audiences, including enterprise and industries (retail, media, entertainment, gaming, financial services, insurance, travel, hospitality, and leisure), SMB and mid-market, SaaS platforms, and startups Product campaigns experience focused on payments, fraud, financial services, and embedded finance This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office). Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams. A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live. The annual US base salary range for this role is $191,400 - $287,200. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process. Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends. At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us. #J-18808-Ljbffr