Events Director

Responsibilities Defines and executes the global corporate events strategy, positioning flagship events such as HP Amplify as business and customer engagement platforms. Leads end-to-end planning and delivery of large-scale events, ensuring seamless execution of keynotes, breakout sessions, product showcases, executive engagements, and customer experiences. Delivers measurable business impact through pipeline influence, engagement, brand perception, executive visibility, and customer outcomes. Owns functional, operational, and strategic goals across audience targeting, customer and partner engagement, ABM priorities, and executive programs. Sets governance and operating models for global event execution, including venue strategy, logistics, production, risk management, and attendee experience design. Influences and aligns Marketing, Sales, Customer Experience, regional leaders, and executive management to ensure consistent messaging, executive readiness, and experience delivery across all touchpoints. Defines and manages content strategy for flagship events, including executive keynotes, breakout sessions, and storytelling aligned with HP’s Future of Work, AI, and commercial narratives. Establishes decision frameworks and performance measures to evaluate event ROI, optimize the event portfolio, and guide business planning. Select and Manage global agencies, production partners, and vendors, ensuring quality, innovation, and compliance with HP standards. Controls multi-million-dollar budgets, ensuring financial governance, cost efficiency, and investment prioritization. Leads post-event analysis, leveraging data insights, attendee feedback, and performance metrics to continuously improve experiences and outcomes. Develops and mentors a high-performing global team, fostering collaboration, innovation, accountability, and excellence in event delivery. Ensures all event-related activities comply with legal, data protection, and corporate policies. Requirements Recommended Degree in Marketing, Communications, Business Administration, or related discipline or equivalent experience. 12+ years of experience in global event management, experiential marketing, strategic programs, or related functions, including leadership of large-scale flagship events. Proven experience delivering complex global events such as HP Amplify or equivalent large-scale B2B flagship conferences. Experience leading regional or global teams and managing high-level individual contributors, managers, and/or directors in a matrixed organization. Demonstrated ability to advise executive management, shape strategic direction, and implement business plans within a defined area of responsibility. Core Competencies Demonstrates expertise in global event management and experiential marketing, with a focus on strategic planning, execution, and measurable business impact. Proven ability to lead cross-functional teams and manage large-scale budgets while ensuring compliance with corporate policies. Tools & Technologies Event Management Software Data Analytics Tools Budgeting Tools Content Management Systems #J-18808-Ljbffr