Senior Product Marketing Manager

Senior Product Marketing Manager

Company description Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth.

Overview As the Senior Product Marketing Manager, you will be the architect of our Go-to-Market (GTM) success for your suite of products. You will lead core Product Messaging & Positioning, Sales Enablement, and Competitive Intelligence, while crafting high-impact narratives. You will serve as a strategic partner to the Director of Product Marketing, acting as a trusted leader who will shape the company roadmap and team roadmap. This role sits on the marketing team, requires a high degree of autonomy and the strong ability to influence cross-functional leaders across product, commercial and executive leadership.

Responsibilities

• Own the GTM process: Create, manage, and maintain go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products, including products early in development with high ambiguity
• Proactively lead collaboration with global product and marketing teams (Content, Events, Demand Gen, Design) acting as the "connective tissue" that ensures product excitement and deep understanding are woven into every client touchpoint.
• Coordinate Market Research with Product to identify customer needs and trends, and collaborate across the organization on Competitive Intelligence, assets, and training.

What You'll Make

• Define the product messaging & positioning strategy for your suite of products and services, creating clear value stories for Profitero+ across both sales tactics (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging)
• Lead GTM launch execution, including overall strategy, messaging, internal training/communications. You will be responsible for post-launch optimization and the creation of case studies.
• Act as the primary thought partner for your suite of products collaborating closely with the Director of Product Marketing to create core company narratives for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets

Working With Other Teams

• Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research.
• Act as the primary communication link, proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.
• Support Partner Marketing efforts with external companies to coordinate co-marketing initiatives for your product line, including partnered social posts and promotional opportunities.

Qualifications

• 5–7+ years of professional experience in marketing, with at least 3-4 years in a dedicated product marketing role within a high-growth B2B environment.
• A proven background in B2B marketing, ideally within CPG, eCommerce, or DSaaS.
• Exceptional writing and visual communication skills, with a portfolio that demonstrates sophisticated storytelling and narrative across multiple products.
• Demonstrated experience with presentation design (e.g., PowerPoint/Google Slides).
• Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS)

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Profitero+ is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $88,540 to $135,632.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.