SEO Specialist
Shopee
Department MarketingLevelExperienced (Individual Contributor)LocationManilaOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.About the Team:The SEO Specialist will help build Shopee’s online presence across all markets. He/she is a hands-on individual with proven experience in organic search and knowledgeable in the best practices for content strategy, link building, technical analysis, and performance analysis.Job Description:Work closely with the regional SEO team and other cross-functional teams to provide/execute SEO bestpracticesPerform ongoing keyword discovery, expansion and optimizationConduct competitive site analysisMonitor SEO performance with key metricsDevelop and implement link-building strategiesWork with editorial and marketing teams to drive SEO traffic in content creation through other digital marketingchannels like blogsRecommend changes to website architecture, content, linking and other factors to improve SEO positions fortarget keywordsOther SEO tasks and duties as assignedRequirements:Good understanding of technical SEO and content marketing best practicesExperience in using SEO and website analytics tools like Google Search Consoleand Bing webmaster tool, Screaming Frog, ahrefs.com, and Google AnalyticsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong project management skillsSharp attention to detailsAbility to work independently and collaborate with cross-functional teamsGood written and verbal communication skills in EnglishKnowledge in Spanish language is a plus #J-18808-Ljbffr Shopee
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HelloFresh
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