Content Marketing Specialist

Content Marketing Specialist The Oklahoma Department of Commerce is the State economic development office. Our mission is to cultivate an environment where businesses and communities can grow and thrive. We are a trusted government agency that partners with businesses and communities for strategic and sustainable growth and success, moving Oklahoma forward to becoming a top-ten state. Compensation: $65,000 - $75,000. Full time. Regular. State of Oklahoma employee benefits include a comprehensive benefits package and a generous benefit allowance to offset the cost of insurance premiums for employees and their eligible dependents. Basic Purpose The Marketing & Communications Team provides full‑service marketing and communications solutions for internal clients and external partner organizations. The team supports in‑state programs such as the Main Street program, Oklahoma Film + Music, and local economic development partnerships, and works with the Economic Development, Growth & Expansion (EDGE) team to provide information to companies looking to expand or open new operations in Oklahoma. Objectives Of This Role Serve as a lead storyteller for the state, crafting compelling narratives that showcase Oklahoma’s unique competitive advantages and the diverse opportunities available to both residents and businesses. Create content that helps position Oklahoma as a premier location for new jobs and investment. Create strong messaging promoting Commerce's programs and efforts, and how they positively impact Oklahomans and our communities. Grow audiences and increase engagement for existing audiences with high‑quality content. Typical Functions Editorial & Content Development Write and develop high‑quality content for brochures, promotional materials, and digital assets. Produce monthly and quarterly newsletters for multiple audiences. Uphold high standards for quality, attention to detail, and brand consistency across all deliverables. Campaign Management & Optimization Develop and manage email lead nurture campaigns from inception to execution. Analyze campaign data (open rates, click rates, etc.) to identify trends and implement adjustments that improve engagement and conversion outcomes. Utilize analytics tools to gain actionable insights and refine content performance. Website & Digital Infrastructure Partner with agency leadership, team, and clients to review, update, and refine website copy. Implement changes to keep the site current and user‑friendly. Experience with WordPress is preferred but not required. Collaboration & Support Coordinate social media content with the internal team to align posts with broader agency objectives and active campaigns. Directly collaborate with agency departments as needed to ensure communication goals are met. Knowledge, Skills, Abilities and Competencies Proactive, ambitious, self‑starter with a positive attitude. Exceptional communication, organizational, and writing skills. Ability to think creatively and proactively. Ability to multitask in a deadline‑driven environment and adapt to same‑day turnarounds. Work independently and in a group setting. Education and Experience Bachelor’s degree in marketing, communications, journalism, business, or a related field. Minimum of 3 years of full‑time, professional experience in content management and copywriting. Internships are valued but will not be considered toward the three‑year professional experience minimum. Equal Opportunity Employment The State of Oklahoma is an equal opportunity employer and does not discriminate on the basis of genetic information, race, religion, color, sex, age, national origin, or disability. Current active State of Oklahoma employees must apply for open positions internally through the Workday Jobs Hub. #J-18808-Ljbffr Nashville Public Radio