Senior Marketing Manager

General Role Description

Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

· Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

· Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

· Develop and recommend creative ideas related to Company branding activities and execute

· Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

· Advise parent and group companies to ensure that all activities follow parent company branding objectives

· Consult business units and manage advertising agency in the creation and maintenance of the Company’s online and social media presence

· Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities

· Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

· Create and deliver newsletter articles for publication and distribution

· Source and manage vendors to maintain optimal cost where feasible

· Develop annual budget proposal for assigned business unit marketing activities

· Execute and manage all company business unit promotional email campaigns

· Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

· Prepare press releases for industry trade publications for assigned business unit

· Promote a culture of marketing excellence through coaching and mentoring peers

General Employee Accountabilities

· Bring full effort to bear on tasks assigned by manager

· Give manager best advice

· Give earliest notice when work cannot be delivered as specified

· Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

· Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

· Comply with all Company policies, practices, and procedures and all regulations and laws

· Recommend viable improvements proactively

· Ensure effective utilization of business tools and processes

Requirements

Minimum Qualifications

• Bachelor’s degree in Business Studies, Marketing, Communications or a related field
• 10 years’ experience in marketing and marketing communications in a global B2B market
• · Demonstrated experience delivering effective integrated marketing communications campaigns
• · Demonstrated successful product marketing and brand management experience
• · Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• Demonstrated continuous improvement in areas of responsibility
• · Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• · Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

· 10 years’ marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries

· Demonstrated experience working in a global organization

· Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $140,165 - $164,900

Link to TMEIC Corporation Americas website

To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.

EEO/AA/M/F/Vet/Disability Employer