Demand Generation Lead

This is a remote position within the United States At Adstra we know great things happen when people come together with one shared goal. The future of data is happening at Adstra. Come join our growing team. We’re looking for a Demand Generation Lead to execute multi‑channel programs that drive engagement and generate qualified pipeline. You’ll be responsible for the day‑to‑day build and optimization of programs across email, paid media, social, and outbound channels ensuring campaigns launch on time, perform against goals, and contribute to revenue growth. Working in close partnership with sales, you’ll help support outreach with targeted campaigns, audience segmentation, and performance insights. This role is ideal for a data‑driven B2B marketer with 3 to 5 years of experience who loves testing and optimization, is comfortable owning campaigns across email, paid media, and social, and enjoys partnering closely with sales to drive growth. Responsibilities Build and run multi‑channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions. Own campaign execution across core distribution channels, including email marketing, paid media, and social, with a focus on continuous testing and optimization. Manage inbound lead flow to ensure timely routing, scoring, and follow‑up, while partnering with the commercial team to support effective outbound outreach. Support sales‑led pipeline creation by developing campaigns, messaging, and account insights that help the commercial team engage the right accounts at the right time. Track, analyze, and optimize performance across campaigns and channels, using data to inform decisions and improve pipeline quality and conversion. Partner with RevOps on the marketing tech stack, including HubSpot, Gong, LeadIQ, and LinkedIn Sales Navigator, ensuring systems, workflows, and data are clean and reliable. Plan and execute account‑based marketing programs in close collaboration with sales, aligning targeting, messaging, and outreach across teams. Partner cross‑functionally with brand, content, and sales teams to ensure demand programs are aligned with Adstra’s positioning and go‑to‑market strategy. Qualifications 3–5 years of experience in B2B demand generation, growth marketing, or a related marketing role. Experience building and executing multi‑channel campaigns across email, paid media, and social. Strong analytical skills, with the ability to track, interpret, and optimize campaign performance. Experience managing inbound lead flow and partnering closely with sales to support outbound pipeline generation. Hands‑on experience with HubSpot and Salesforce, and comfort working across a modern marketing and sales tech stack. Experience collaborating cross‑functionally with brand, content, and sales teams. A strong sense of ownership and accountability, with the ability to manage programs end to end. Curious, proactive, and energized by testing, learning, and improving over time. Nice to Have Familiarity with tools like Gong, LeadIQ, or LinkedIn Sales Navigator. Interest in building scalable processes as the marketing team grows. About Adstra Adstra, a privately held, PE‑backed company, provides a comprehensive suite of data and identity solutions for a wide‑array of use cases to a diverse base of blue‑chip clients. Adstra is the new model for the data‑driven enterprise. Adstra, as the first Enterprise Identity Platform, comprises a comprehensive suite of transparent identity and data solutions that are portable, future‑proofed, and offered via a subscription‑based model that liberates brands to realize the maximum value from their data. Adstra frictionlessly and cost effectively connects brands with authenticated audiences tailored to specific business and campaign objectives across all media. Adstra is also a leading provider of customer acquisition, data brokerage and data management services, supporting both the for profit and nonprofit markets. Adstra is headquartered in Princeton, New Jersey with offices across the United States. To learn more about why Adstra is the new ideal in places to work check out our Adstra Careers and our Great Place to Work certification pages today! Adstra offers excellent benefits including medical, dental, vision, life, LTD, 401k w/ company match, paid time off, business casual dress, summer hours, customized training & more! If you are one of the “best and brightest” in your field and you’re looking to position yourself for the future, this is a great opportunity. Equal Employment Opportunity Adstra provides equal employment opportunities to all employees and applicants for employment. All practices such as recruitment, selection, promotions, and other terms and conditions of employment are administered in a manner that ensures there is no discrimination on the basis of race, color, national origin, ancestry, religion, citizenship, age, gender, gender expression or identity, sexual orientation, marital status, disability, pregnancy, medical condition, genetic information, protected veterans, or any other protected characteristic under applicable law. For immediate consideration, please create a profile and make sure you provide your resume and current contact information. We look forward to learning more about you and the value you can bring to Adstra! We want to be your Employer of Choice! EOE/M/F/D/V #J-18808-Ljbffr