Product Marketing Lead: Orchestration Platforms

We're seeking a Product Marketing Manager to lead positioning and launches for Clay's Orchestration products – the capabilities that enable customers to build and run end-to-end GTM workflows at scale. The role reports to Clay's Head of Product Marketing and will own one of Clay's most important product launches of the year. You’ll partner closely with Product, Engineering, Sales, and Growth to bring flagship launches to market and shape how customers understand both the power and the simplicity of building on Clay. This is a high‑visibility area that touches every other part of the platform, with significant room to grow as Clay's Product Marketing function scales. What You’ll Do Lead flagship product launches – Own positioning, messaging, and go‑to‑market execution for Clay's Orchestration products, partnering closely with Product to bring new capabilities to market Build the orchestration narrative – Translate individual product launches into a cohesive story about how Clay's orchestration capabilities power end‑to‑end GTM workflows Drive product adoption – Develop the campaigns, assets, and lifecycle programs that move customers from awareness to active usage of new capabilities Partner with product on readiness – Collaborate with Product and Engineering on launch readiness, pricing, and packaging decisions, bringing the GTM perspective into product development Translate technical capabilities to GTM audiences – Work fluently with Engineering, Product, and Design to deeply understand new capabilities, then translate them into clear value props for sales and customer‑facing teams Shape positioning across the orchestration product area – Develop mental models and frameworks that help customers understand the power and simplicity of building on Clay Bring product feedback back to EPD – Surface insights from launches, customer conversations, and adoption data to influence the product roadmap Use AI tools to work smarter – Integrate AI tools (including Clay) to automate routine tasks and make your work more effective What You’ll Bring 8+ years of professional experience, 5+ years in product marketing at B2B SaaS companies Track record of launching flagship products that drove meaningful GTM impact, ideally across both sales‑led and product‑led motions Nice‑to‑have: Experience marketing workflow or data orchestration tools Cross‑functional experience with topics like product readiness, pricing, and packaging Excellent positioning and messaging craft, with the ability to translate technical capabilities into clear, compelling narratives for GTM audiences Comfort partnering with technical counterparts in Engineering and Product, and translating their work for Sales and customer‑facing teams Experience owning a defined product area and speaking to its interconnectedness with the broader platform Either prior people management experience, or a clear path to growing into a management role within Clay's expanding Product Marketing team #J-18808-Ljbffr