Manager, Experiential Marketing - Showrooms and Displays

Manager, Experiential Marketing – Showrooms and Displays Location: Regular availability in office at Berlin, CT. The role requires regular in‑office presence. Overview ASSA ABLOY is a global leader in door opening solutions. This role focuses on experiential marketing for innovation showrooms and mobile fleets. Responsibilities Own strategy, priorities, and execution roadmaps for the Innovation Showroom and Mobile Innovation Fleet. Lead end‑to‑end project management of builds, refreshes, and updates from concept through launch. Manage budgets, timelines, approvals, vendors, and cross‑functional dependencies. Ensure experiences remain current, functional, and aligned with brand and business objectives. Partner with solution teams and creative resources to deliver storytelling and demonstrations. Support mobile fleet tours, kickoffs, planning meetings, and post‑tour recaps. Manage customer‑facing display programs across distributor, customer, and partner locations. Oversee design, production, installation, maintenance, refreshes, and removals. Partner with Sales, Product, Channel, and Operations to evaluate requests and prioritize work. Manage vendor relationships, logistics, quality, and brand consistency. Gather field and customer feedback for continuous improvement. Define success metrics and track performance across experiential initiatives. Partner with Salesforce and Marketing Operations to optimize lead capture, attribution, and reporting. Own lead management and sales handoff for showroom and fleet engagements. Develop reporting that demonstrates ROI, pipeline impact, and business value. Oversee development of experiential support assets (signage, spec sheets, sell sheets, talking points). Ensure cohesive, on‑brand experience across all touchpoints. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent work experience. Minimum 5–7 years of experience in experiential marketing, showrooms, events, tradeshows, or marketing project management. Proven success managing complex, cross‑functional projects. Strong communication, stakeholder management, and executive presence. Proficiency with Microsoft Office tools (PowerPoint, Excel, Word). Proficiency with Adobe Creative Suite (collaboration and review). Proficiency with Salesforce or other CRM for lead management and reporting. Experience in B2B, building products, security, access control, or technology‑driven industries preferred. Experience with mobile tours, fleet marketing, or large‑scale experiential platforms preferred. Experience working in matrixed and/or global organizations preferred. Marketing Cloud experience a plus. Must be willing to travel up to 30%. Benefits Competitive compensation and benefits package, including bonus, 401(k) plan, educational assistance, and a supportive work environment. Equal Opportunity Statement ASSA ABLOY is an Equal Opportunity Employer and welcomes applicants from all backgrounds. #J-18808-Ljbffr