Software & Control Automation Specialist - Sales - Las Vegas, NV
Sonepar
Be part of something bigger.
At Codale Electric, we’re proud of the role we’ve played in projects like the new Salt Lake Airport, the Las Vegas Raiders stadium and Soleil Lofts, as well as our role in housing, commercial, and industrial projects of every size throughout the Intermountain West. We strive to be the best wholesale distributor in the area and invite you to be part of building the future.
Codale Electric Supply is looking for a talented Automation Specialist with a passion for Software & Control to join our Industrial Controls and Automation team. This is a customer-facing sales role grounded in strong technical automation expertise. The specialist will work alongside Codale account managers and Rockwell Automation to identify opportunities, understand customer applications, develop solutions, and help grow Codale's automation business.
This is an excellent opportunity for someone with strong PLC and controls experience who enjoys solving customer problems, applying technical knowledge during the sales process, and expanding their expertise across the broader industrial automation environment.
The Automation Specialist serves as a technical extension of the sales team, providing the application knowledge and automation expertise customers need to make confident technology and solution decisions. The ideal candidate does not need to be an expert in every Rockwell Automation technology on day one. We are looking for strong automation fundamentals, technical curiosity, customer focus, and the ability to grow into a trusted automation sales resource.
This is not primarily a programming, engineering, or field-service position. Success comes from using technical automation expertise to solve customer problems, develop opportunities, and support the sales process.
This position will be based at our Las Vegas, NV facility and have 20-30% travel to other Codale locations in Utah and Nevada.
What You'll Do
- Serve as a technical resource for PLC, I/O, HMI, industrial networking, safety, and related automation applications.
- Work directly with customers to understand their applications and challenges, then help select, configure, and develop appropriate Rockwell Automation solutions.
- Provide application-level guidance on PLC programming, troubleshooting, system architecture, migrations, and product selection, including development of bills of material and solution architectures.
- Partner with Codale account managers to proactively identify, develop, and close automation opportunities by providing technical expertise throughout the sales process.
- Use Codale's CRM to document customer activity, manage opportunities, maintain an accurate sales pipeline, and track follow-up through closure.
- Provide technical presentations, demonstrations, and product or application training for customers and internal teams.
- Collaborate with Codale sales teams, Rockwell Automation, system integrators, OEMs, and end users throughout the assigned territory, including travel to Codale locations and customer sites for application discussions, opportunity development, presentations, and support as needed.
- Support customers throughout the sales and solution lifecycle, including modernization and migration planning, implementation support, and coordination of appropriate post-sale technical resources.
- Stay current on evolving industrial automation technologies and Rockwell Automation products and solutions.
- Complete required Rockwell Automation University (RAU) training and achieve Professional competency status within 18 months of starting the role, maintaining required competency thereafter.
- Develop strong customer relationships and actively contribute to revenue growth and market development for Codale's Rockwell Automation and industrial controls business.
What You'll Bring
Required Qualifications
- 3+ years of experience in industrial automation, controls, PLC programming, system integration, or a related field.
- Practical experience with PLC-based control systems, including programming, configuration, commissioning, or troubleshooting using Allen-Bradley/Rockwell Automation or comparable industrial automation platforms.
- Familiarity with HMI systems and industrial Ethernet/networking.
- Strong troubleshooting and problem-solving skills.
- Ability to understand customer requirements and translate them into practical technical solutions.
- Strong verbal and written communication skills and comfort working directly with customers as a technical resource.
- Ability to work independently while collaborating effectively with sales, technical, vendor, and customer teams.
- Willingness to continually develop technical knowledge as automation technologies evolve.
Preferred Experience
Experience in one or more of the following areas is preferred. Expertise across every technology is not required:
- Allen-Bradley ControlLogix and CompactLogix, including distributed and remote I/O architectures
- Studio 5000 / Logix Designer and FactoryTalk View and/or FactoryTalk Optix
- EtherNet/IP, Stratix industrial Ethernet switches, and industrial cybersecurity
- GuardLogix and machine or process safety applications
- PowerFlex variable frequency drives and motion control
- Industrial computers, system migrations, and modernization projects
- OEM, system integrator, or end-user automation applications
What Success Looks Like
A successful PLC Automation Specialist will become a trusted technical partner to Codale customers and sales teams by:
- Helping customers solve real automation and controls challenges.
- Providing technically sound and commercially practical recommendations.
- Building expertise across the Rockwell Automation portfolio.
- Developing strong working relationships with customers and Rockwell Automation.
- Identifying opportunities to improve, modernize, and expand customers' automation systems.
- Helping Codale grow its automation business by combining strong technical knowledge with exceptional customer support.
Why work for Codale Electric Supply?
It feels good to drive down the road and say, “I played a part in that.” You can be part of a wide array of projects, no matter your role at Codale. Successful team members at Codale demonstrate integrity, a commitment to excellence and a desire to be the best warehouse employee, delivery driver, office support staff or salesperson. Each day presents opportunities to strive for improvement, to build customer relationships and to build your skills and accomplishments. You can build a long-term career at Codale.
401K Plan, Competitive Medical Plans (medical, dental, and vision), Paid Vacation, Paid Sick, Paid Personal, Paid Holidays, Flexible Spending Accounts (Health and Dependent Care), Employee Assistance Program, Tuition Reimbursement, Employee Discounts, Long-term and Short-term Disability, Life Insurance and a Definitive Career Path.
About Codale Electric and Sonepar USA
Founded in 1975 by Dale P. Holt, Codale Electric Supply started with only five employees before becoming one of the most innovative and fastest-growing electrical supply distributors in the nation. Today, we are headquartered in Salt Lake City, Utah and currently have branch locations in the western United States. Even though we have quite a presence in Utah, Nevada, and Wyoming, we've declared that we will not rest until we can help provide contractors throughout the nation with the supplies that they need.
Equal Employment Opportunity Statement
Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.
Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call View phone number on us.fitly.work or email View email address on us.fitly.work .
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here .
Pay Transparency Non-Discrimination Provision
Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here .
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