HR / Payroll generalist

We are seeking a dynamic and result-driven Marketing Executive to promote our US healthcare medical billing services. The ideal candidate will be responsible for generating leads, building brand awareness, and supporting business growth through strategic marketing initiatives.

Key Responsibilities

Develop and execute marketing strategies to promote medical billing and RCM services in the US market
Generate qualified leads through digital marketing, email campaigns, and outbound efforts
Manage and optimize campaigns across channels (LinkedIn, Google Ads, email marketing, etc.)
Conduct market research to identify target audiences and industry trends
Collaborate with sales teams to align marketing campaigns with business goals
Create marketing materials such as brochures, presentations, and website content
Maintain CRM data and track campaign performance metrics
Build relationships with healthcare providers, clinics, and physician groups
Participate in webinars, events, and online promotions targeting US clients

Preferred Skills

Experience in US healthcare BPO/KPO industry
Knowledge of RCM workflows, insurance claims, and billing cycles
Familiarity with LinkedIn lead generation and B2B marketing strategies

Key Competencies

Lead generation & conversion focus
Analytical thinking
Creativity and innovation
Strong interpersonal skills