Digital PR & Earned Media Specialist

Digital PR & Earned Media Specialist

This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.

Earned Media & Digital PR

• Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.
• Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.
• Build and maintain entity consistency across the third-party sources that AI answer engines cite (AEO and GEO).
• Manage reviews and online reputation across G2, Capterra, Google, and industry directories.
• Build relationships with industry voices, analysts, and communities relevant to 3PL.
• Leverage PRNewswire distribution and extend beyond it into genuine earned coverage.

LinkedIn Ads & Paid Execution

• Execute LinkedIn Ads end to end: build, launch, optimize, and pace campaigns (audience targeting, budgets, bidding).
• Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations and creative for assets.
• Test and iterate on targeting and ad creative; report performance against pipeline.

Emerging Platform Execution

• Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities, AI and answer platforms).
• Stand up tests, measure results, and scale what works.

Strategy & Industry Fit

• Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals.
• Maintain ICP alignment across earned and paid efforts.
• Monitor competitor earned presence and share of voice.

Tooling & AI

• Proficiency with LinkedIn Campaign Manager.
• Use social listening and monitoring tools (for example Brandwatch, Mention, Google Alerts, native platform search).
• Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic.

Soft Skills

• Strong relationship builder and communicator.
• Hands-on executor who ships work rather than only planning or analyzing.
• Commit to learning the Revenue Engine go-to-market book as the foundation for the role.
• Highly organized across many platforms and conversations.
• Self-directed and willing to learn freight and logistics nuances.

Shared Expectations

• B2B experience required.
• Collaborative approach with 20%-40% on-site presence.
• High agency and ownership of outcomes.
• Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline.
• AI-literate with disciplined QA processes.