Brand Marketing Manager

Job Description

Job Description

Who We Are:

With 43 locations throughout Pennsylvania, New Jersey, Maryland and Delaware and a team over 480 strong, APR Supply Co. is a premier full-service distributor of plumbing, HVAC and hydronic supplies. We seek talented, enthusiastic, and customer-focused individuals to join our team.

Why You’ll Love Us:

At APR Supply, we believe great work starts with strong relationships. As a family-owned distributor, we are committed to long-term growth—for our customers and our teammates.

You will find meaningful work, opportunities to grow, modern tools that support your success, and a team that values accountability, excellence, and results. We offer competitive pay, strong benefits, and the stability of a company that invests in its people for the long haul. Our benefits package includes health insurance, vacation and sick days, 401K plan, and much more.

Core Responsibilities:

Brand Voice & Identity
• Serve as the day-to-day steward of the APR brand across owned channels, including website, social, email, print, video, events, sales collateral, branch signage, and trade shows.
• Maintain and evolve APR's brand guidelines, visual identity, messaging framework, and tone of voice.
• Translate APR's positioning—“In Your Corner. Always.,” contractor-first, branch-driven—into clear, repeatable messaging for different audiences and channels.
• Regularly audit APR's customer-facing touchpoints and materials for brand consistency and identify opportunities to strengthen how the brand is expressed.
• Develop recommendations and lead implementation of brand updates across marketing materials and channels.
• Create practical tools, templates, messaging, and guidelines that enable branch teams, internal partners, and approved external partners to apply the APR brand consistently.
• Track quarterly brand health among contractors and branch teams, including awareness, preference, and NPS, and report findings and recommendations.
Content Strategy, Creation & Production
• Develop and own APR's content strategy, translating business and marketing priorities into content themes, plans, campaigns, and measurable objectives.
• Develop and maintain an integrated editorial calendar aligned with APR's major moments, including buying shows, customer trips, acquisition launches, seasonal campaigns, product introductions, and other business priorities.
• Personally write, edit, and produce a significant portion of APR's content, including customer emails, social posts, blog posts, case studies, video scripts, catalogs, sales sheets, presentations, internal communications, and executive talking points.
• Manage content from concept through publication, including research, subject-matter interviews, drafting, editing, approvals, production coordination, and measurement.
• Proactively identify content opportunities and develop the assets needed to support them.
• Ensure content is accurate, polished, on-brand, audience-appropriate, and ready for publication.
• Write with a contractor in mind: plainspoken, useful, credible, no jargon, no fluff.
• Repurpose strong ideas across channels and formats to maximize the value and reach of APR's content.
• Use generative AI and other tools to increase content-production capacity while maintaining strong editorial judgment, accuracy, quality, and brand consistency.

Cross-Functional Partnership& eCommerce & Omnichannel
• Partner closely with the Director of eCommerce & Omnichannel and team to develop content that supports digital adoption, customer engagement, and eCommerce growth.
• Provide brand-aligned copy, messaging, and creative for email, web, digital campaigns, lifecycle communications, and other digital experiences.
• Use channel performance and customer insights to continually improve content.

Vendor Partnerships
• Partner with the Vendor Partnerships Manager, who owns vendor relationships, co-op strategy, and vendor-funded marketing programs.
• Develop and review content and creative for vendor-supported campaigns to ensure APR's customer needs, brand voice, and positioning remain central.
• Translate vendor and product information into compelling APR-branded customer communications.

Events
• Partner with the Events Manager to develop the brand and content experience surrounding APR events, as necessary.
• Develop pre-event promotion, event messaging and creative, social content, presentations, signage, and post-event storytelling and follow-up.
• Plan for content capture and storytelling around major APR events so that event experiences extend beyond the show floor.

Sales & Training
• Partner with Sales and Training to understand customer needs and translate subject-matter expertise into useful, field-ready content.
• Develop sales collateral, talking points, customer-facing materials, presentations, training-support materials, and other content that helps APR teams communicate the company's value.
• Interview internal subject-matter experts as needed to turn technical knowledge and customer insight into clear, compelling content.
Measurement & Reporting
• Establish meaningful KPIs for APR's brand and content programs.
• Report monthly on content production, performance, audience engagement, and brand indicators.
• Track downstream contribution to digital-adoption goals—including campaign-driven portal traffic, email engagement, and social reach—in partnership with the eCommerce team.
• Maintain a simple, visible brand and content scorecard that the Marketing team and senior leadership can reference.
• Use performance data to identify what APR should continue, improve, test, or stop.
• Track and continually improve the productivity gains generated through responsible use of AI and other content-production tools.

Qualifications
Required
• 5+ years of brand and content marketing experience, ideally in B2B.
• Demonstrated ability to write across formats — short-form social, long-form thought leadership, sales collateral, video scripts, executive communications. A portfolio is expected.
• Hands-on experience using generative AI tools to scale content production while maintaining quality and brand consistency.
• Proven brand stewardship: building or evolving guidelines, voice, and visual identity, and getting an organization to actually use them.
• Comfort partnering with digital marketing and eCommerce teams to feed their channels rather than running them.
• Strong project management and self-direction. This role has no direct reports and will produce most assets directly or through agencies and freelancers.
• Demonstrated experience developing editorial calendars and managing content from concept through production and publication.
Preferred
• HVAC, plumbing, hydronics, or industrial distribution experience.
• Experience marketing to contractors, tradespeople, or other field-based B2B audiences.
• Background working inside a family-owned or branch-driven business.
• Experience translating technical or product information into accessible customer-facing content.