Founding Head of Brand & Content (NYC)

We are looking for our founding Head of Brand, Content & Comms — the first dedicated marketing hire, owning Hyperline’s story end to end. This is a content-marketing-led role: someone who owns the content engine, writes and ships the work themselves, and grows into brand and communications as the company scales. You report to the founders and work directly with sales, product, and leadership. Why now Hyperline has a strong product and a growing customer base, but almost no owned voice in market while competitors are loud. We need a content engine that makes Hyperline the clearest, most credible voice on billing and monetization for B2B SaaS. The founders have carried marketing so far; it now needs a dedicated owner who can build the muscle from zero. What You’ll Own Own the content engine end to end: strategy, calendar, and shipping (blog, guides, docs-as-marketing, newsletter, launches, social) Turn Hyperline’s product and customer stories into content that reaches technical and finance buyers Build the brand voice and narrative; grow into comms and PR as we scale Partner with sales and product to turn wins, releases, and objections into content that drives pipeline and shortens deals Set up measurement: which content creates pipeline, activation, and retention Use AI tools to research, draft, and ship at a pace a small team could not otherwise First Content & Brand Areas Owned content engine: a consistent blog / guide / newsletter rhythm that ranks and gets shared, aimed at B2B SaaS billing, finance, and engineering buyers Product storytelling: launches and changelog-as-marketing that make new capabilities land with customers and prospects Category narrative: sharpen how Hyperline talks about revenue management versus point tools; make the wedge legible Sales enablement content: comparison pages, battle cards, and proof that help sales win larger, more technical deals Brand & distribution: voice, site copy, and the channels (LinkedIn, dev communities, newsletter) where our buyers actually are Content marketer at the core — owns the content program and writes and ships it themselves. Strategy plus hands-on craft B2B SaaS or fintech background; comfortable writing for technical and finance buyers AI-native — uses LLMs daily to research, draft, and iterate Strong storyteller with real editorial judgment and taste Either a hands-on Head or Lead at a small company, or a high-ceiling content IC at a content-strong company (Ramp, Mercury, Notion, Stripe) ready to own it all NYC, or ready to be there. Founder-like: comfortable with ambiguity, builds from zero Bonus: billing, payments, or monetization exposure; a real personal brand, newsletter, or following #J-18808-Ljbffr Hyperline