Analyst I, Marketing Analytics - Corporate (Las Vegas)

Job Description The Analyst I role supports the Caesars Entertainment ‘Enterprise Analytics’ department mission of providing worldclass analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP(Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Retail/Conventions). This position will primarily support Marketing Analytics initiatives, partnering with Marketing stakeholders to evaluate campaign performance, customer behavior, promotional effectiveness, and customer engagement trends. Responsibilities Support Marketing Analytics initiatives through analysis of campaign performance, customer behavior, promotional effectiveness, and customer engagement trends to drive business decisions and improve marketing outcomes. Conduct objective, rigorous analytics to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Contribute to the development of presentation materials and assist in presenting findings to senior management concisely in verbal and written formats. Play an active role in the development, roll‑out, and post‑launch evaluation of strategic projects. Develop and support reporting for operating departments to provide senior leaders visibility into trends and business performance drivers. Use technology (e.g., SQL, Excel, Tableau, etc.) to develop analytics and reporting tools. Qualifications Experience querying, analyzing, and visualizing large data sets. Strength in critical thinking, problem solving, and written and verbal communication. Comfort in articulating complex information and analyses to a variety of audiences. Intellectual curiosity and willingness to quickly learn relevant database applications and software, as well as industry-specific terminology and dynamics. Demonstrated interest in a career in data‑and analytics‑driven business. Desire to understand a broad range of operations within the casino and hospitality industry. Ability to manage multiple projects simultaneously, and meet deadlines while consistently delivering accurate and high‑quality work. Demonstrated ability to work effectively in a team‑oriented environment. Additional Requirements (Preferred) Ability to uphold and demonstrate the highest level of integrity. Bachelor’s Degree from a top‑tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science. Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management. Exposure to statistical analysis or optimization analytics. Proficiency in one or more of the following programming languages: SQL, R, VBA, Sass, Python, and/or experience in working with Google BigQuery. Some experience in working with Microsoft Excel and PowerPoint; Hyperion experience a plus. Experience with web‑based data visualization tools, such as Tableau or MicroStrategy. Prior experience in the gaming/hospitality industry a plus. #J-18808-Ljbffr Caesars Entertainment