Product Marketing Specialist

Job Description

Job Description

Product Marketing Specialist
Woburn, MA
Direct Hire
$75-100k

*Position is fully onsite

Kelly is seeking a Product Marketing Specialist to work for our client, a leader in the plant healthcare industry, on a direct hire basis in Woburn. This is an excellent opportunity to get involved with the development, positioning, and lifecycle management of the company’s innovative products and solutions.

The Product Marketing Specialist will:

• Lead product launches through the stage gate process, managing timelines, deliverables, and cross-functional coordination to successfully bring products to market
• Define product positioning, value propositions, key features, and customer benefits to ensure products meet market needs and align with company growth objectives
• Support product strategy and stewardship throughout the product lifecycle, including market positioning, pricing recommendations, competitive differentiation, and SKU transition planning
• Partner closely with sales, marketing, R&D, packaging, supply chain, quality, and operations teams to align commercial goals with product development and launch execution
• Own the commercial readiness of each launch, ensuring product messaging, pricing, packaging direction, and go-to-market requirements are clearly defined and executed
• Coordinate with operational activities, including production timelines, supply planning alignment, production trials, and launch milestone tracking
• Monitor market trends, customer needs, and competitive activity to help guide product improvements, innovation opportunities, and long-term portfolio strategy
• Support lifecycle management activities, helping transition products smoothly into market while minimizing operational disruption and excess/obsolete inventory

Qualifications:

• Prior experience in product management, product marketing, operations, or a related field — ideally with regulated or technical products
• Experience translating customer or market needs into product positioning, features, pricing, and commercialization strategies
• Experience coordinating cross-functional projects from development through production or market launch
• Strong understanding of product lifecycle management, market positioning, and go-to-market execution
• Experience in plant healthcare, horticulture, arboriculture, turf, agriculture, or related green industry markets is a plus
• Strong project management and organizational skills, with the ability to manage multiple initiatives and priorities simultaneously
• Solid understanding of manufacturing and supply chain processes, with the ability to coordinate effectively across technical and operational teams
• Excellent communication and collaboration skills, with the ability to work effectively across different departments
• Highly organized, proactive, and solutions-oriented, with the confidence to raise issues early and help drive decisions
• Comfortable working in an environment where priorities can shift quickly
• Proficient in Microsoft Excel, project management software is a plus

Benefits:

• Medical, dental, life, and disability insurance
• Vacation and paid holidays including the week between Christmas and New Year’s holidays
• 401k with outstanding company match
• Tuition reimbursement and paid professional development
• Childcare assistance and parental leave
• Student loan assistance
• And more!

Interviews are happening now! If qualified and interested, please apply to this posting ASAP or directly send your resume to View email address on ziprecruiter.com.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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