Marketing Director
TEEMA
Job Title: Marketing Director Job ID: 90745 Location: Phoenix, Arizona What you will be doing:
- Define and maintain brand positioning, visual identity, tone of voice, and brand architecture for both Re-Bath and Monarch Kitchens, and ensure all consumer-facing creative - national and local - is brand-compliant.
- Manage the national advertising fund funded by franchisee marketing fees: allocation strategy, media mix, campaign investment, and transparent performance reporting (spend, CPL by channel, lead volume by market).
- Own national consumer demand-generation campaigns across paid, digital, social, and broadcast, and brief Managed Services so local media aligns with national positioning.
- Own creative development and production, the creative asset library, and agency relationships.
- Own rebath.com and the Monarch consumer website - content, UX, SEO, conversion - and the consumer research and brand-health tracking function.
- Lead the Monarch Kitchens brand-launch playbook, taking a new brand to market, and build franchise -development marketing collateral that helps each brand attract and sign new franchisees.
- Manage the Franchise Advisory Council - National Marketing cadence and competitive-intelligence reporting.
- Deliver against the company's annual and long-term strategic and financial goals, advising executive leadership on marketing trends, new technology, and growth opportunities.
- 8+ years in brand and/or consumer marketing with a demonstrated record of driving lead generation; 3+ years leading teams.
- Deep experience across paid media, digital, creative production, and brand management.
- Experience managing agencies and sizeable media budgets; franchise or multi-location experience a strong plus.
- Track record building multi-channel campaigns at a national level and across multiple markets to support local lead generation.
- Advanced analytical skills - reads the data and acts on it - paired with creative instinct and a collaborative style.
- Exceptional written and verbal communication and presentation skills.
- Bachelor's degree in marketing or a related field required.
Vacancy posted 13 hours ago
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