Ads Specialist

Seeking a full-time Ads Specialist to manage, monitor, and optimize paid media campaigns for a portfolio of SMB clients in a fully remote role, utilizing major digital platforms such as Google Ads and Meta Ads while collaborating with cross-functional teams. Key responsibilities Set up, manage, and optimize paid media campaigns across various platforms Conduct keyword, audience, and competitor research to inform campaign strategies Monitor campaign performance and make data-informed optimization decisions Required qualifications 2-4 years of experience in Paid Media, Digital Advertising, or Performance Marketing Proven track record with Google Ads and Meta Ads Manager Familiarity with additional platforms such as LinkedIn Ads and TikTok Ads is an asset Strong understanding of campaign objectives, audience targeting, and performance optimization Proficiency in analytics tools like Google Analytics 4 and Google Tag Manager