Sr. Manager, Product Marketing
T Mobile US
Marketing Strategy Leader
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!
Job Overview
This role leads a team responsible for developing and executing marketing strategies for new and emerging products. It manages product positioning, messaging, and content strategy to engage customers and support sales channels. The role supervises and coaches product marketing managers to ensure alignment with market needs and business goals. Success is measured by the effectiveness of marketing strategies in increasing sales pipeline and market presence. The work impacts organizational growth by driving product adoption and enabling sales through targeted marketing efforts.
Job Responsibilities:
- Manage and evaluate a team of product marketing managers to ensure effective marketing execution and team performance
- Provide ongoing coaching and professional development to direct reports to enhance team capabilities and career growth
- Develop product positioning, value propositions, and messaging that resonate with customers to increase sales pipeline and prospects
- Collaborate with leadership to establish pricing and promotional strategies that meet business objectives and optimize revenue
- Oversee creation of product content including collateral, technical briefs, and presentations for internal and external use
- Also responsible for other duties/projects as assigned by business management as needed
Education and Work Experience:
- Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
- Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field (Preferred)
- 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Preferred)
- 2+ years supervisory and/or leadership experience (Preferred)
Knowledge, Skills and Abilities:
- Leadership Strong leadership skills with proven ability to drive individuals and teams toward results; capacity to effectively provide feedback and coaching, able to mentor and guide individuals and/or teams. (Required)
- Go-to-market Strategy Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
- Segmentation A strong technical foundation, including experience delivering segment-specific solutions (Required)
- Customer Experience Management Extensive customer interaction experience and customer success storytelling (Required)
- Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
- Project Management Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
Licenses and Certifications:
- At least 18 years of age
- Legally authorized to work in the United States
Travel: Travel Required (Yes/No): Yes DOT Regulated: DOT Regulated Position (Yes/No): No Safety Sensitive Position (Yes/No): No Base Pay Range: $131,800 - $237,700 Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out
Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder–it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth–and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing View email address on click.appcast.io or calling View phone number on click.appcast.io.
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