Digital Marketing Specialist

Position Purpose:

The Digital Marketing Specialist is responsible for developing, executing, and optimizing multi-channel digital marketing strategies for Andrew Wommack Ministries and Charis Bible College. This role supports key digital platforms - including email, social media, SMS, and web - to increase engagement, strengthen audience relationships, and maximize ministry impact.

Essential Duties:

• Develop and execute digital marketing strategies that support ministry goals, increase engagement, and enhance audience reach across channels.
• Manage assigned digital channels (email, social media, YouTube, SMS, or web), including content, planning, scheduling, publishing, or optimization.
• Conduct keyword, audience, or trend research to improve discoverability and performance across platforms.
• Monitor analytics to identify behavioral trends, gaps, and opportunities for improved performance to inform future strategy.
• Track and report on KPIs such as engagement rates, traffic sources, conversions, CTR, and audience growth.
• Stay current on changes in platform algorithms, policies, and digital marketing best practices.
• Partner with writers, designers, video teams, and ministry departments to produce compelling digital content.
• Provide strategic input on headlines, graphics, captions, copy, and content packaging to improve engagement.
• Perform additional duties as assigned.

Knowledge, Skills, and Abilities:

• Strong understanding of digital marketing principles across email, social media, SMS, and web.
• Ability to interpret digital KPIs and apply insights to improve strategy and execution.
• Excellent verbal and written communication skills for collaboration and content review.
• Strong attention to detail.
• Strong organizational skills with the ability to manage large volumes of content with accuracy.
• Familiarity with creative tools for basic graphics, video clips, or content adaptations.
• Experience using digital platforms such as HubSpot, Mailchimp, Meta Business Suite, Google Analytics, or similar.
• Ability to manage multiple complex projects independently while meeting deadlines.
• Proficiency using AI tools (e.g., ChatGPT, Jasper, Gemini) for ideation, optimization, and content repurposing.
• Competence in MS Office, Outlook, and Windows-based environments.

Requirements:

• Must have a personal relationship with Jesus Christ.
• Must sign the Statement of Faith.
• A high school diploma or equivalent education is required.
• An Associate's or Bachelor's degree in Marketing, Communication, or a related field is preferred.
• A Charis Bible College student or graduate is preferred.
• Must pass all required checks.

Experience:

• 1-2 years of experience in digital marketing, content strategy, or related roles.
• Experience with email, social media, analytics, or web content management preferred.
• Experience supporting SMS or multi-channel campaigns is a plus.
• Compensation commensurate with experience.

We offer a comprehensive benefits package for full-time employees to include the following: Medical, Dental, Vision, Paid Time Off (PTO), Paid Holidays per year (10), Flexible Spending Account (FSA)-Medical/Dependent Care, Health Savings Account (HSA), Voluntary Life and AD&D, Short Term Disability, Long Term Disability, 403(b) Retirement Plan, Life Assistance Program, Accident/Hospital, ID Shield/Legal Shield and Telehealth


About Us: Andrew Wommack Ministries (AWM) is a teaching ministry of unconditional love and the balance between grace and faith. For over forty years, Andrew and Jamie have been teaching the truth of the Gospel to the body of Christ by teaching at seminars, in churches, on radio and television, by training others at Charis Bible College, and by developing ministry materials designed to help you in your relationship with the Lord. We are a family here at AWM, we like to have fun, and we love Jesus. You will find that our culture reflects just that. Our core values demonstrate that we serve God's people with Excellence, Faithfulness, and Integrity.

Are you interested in helping Andrew fulfill his vision to reach as far and as deep with the Gospel as possible?


If so, we are looking for someone faithful, available, willing to learn; and passionate about taking the Gospel Truth to the world.

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