VP, Group Director, Engagement Strategy

Agency:Remedy EdgeJob Function:Strategy and PlanningJob Subfunction: Account Planning and Brand PlanningJob Description:The VP, Group Director, Engagement Strategy is a senior leader within The Experience Collective (ECx), responsible for shaping modern, connected experiences that drive meaningful behavior change and business impact for our healthcare clients.The Experience Collective (ECx) is an established team of digital-first experts sitting at the intersection of strategy, creative, technology, data, and innovation. We bring together audience understanding, brand strategy, channel expertise, and emerging capabilities to create cohesive, audience-centric experiences across the customer journey.As a VP, Group Director, you will be a part of setting the strategic vision for Engagement Strategy across key accounts while helping evolve the broader discipline and capabilities of the agency. You will serve as a trusted senior advisor to clients, lead complex omnichannel and engagement assignments, guide teams toward strategically differentiated work, and ensure engagement thinking translates into experiences that drive measurable business and customer outcomes.This role also carries significant responsibility for agency growth. You will play a leadership role in new business pitches and organic growth opportunities, helping define the strategic story, identify differentiated engagement opportunities, and demonstrate how our capabilities can solve complex commercialization challenges.As a people leader, you will manage and develop Engagement Strategy talent, setting clear expectations for strategic excellence while creating opportunities for team members to grow their skills, visibility, and impact.What You’ll Do• Engagement Strategy Leadership Set the vision and strategic direction for engagement across key brands and accounts, connecting audience needs, business objectives, brand strategy, medical considerations, and customer behavior to actionable engagement strategies.• Omnichannel Strategy & Experience Planning Lead the development of sophisticated omnichannel strategies that integrate audience segmentation, customer journeys, personalization, channel planning, data, and measurement to create connected experiences across HCP, patient, caregiver, and other stakeholder audiences.• Senior Client Counsel Serve as a trusted strategic partner to senior clients, helping them navigate complex marketing, commercialization, and customer engagement challenges. Proactively identify opportunities, challenge assumptions, and bring forward recommendations that strengthen both the work and the client relationship.• New Business Leadership Lead Engagement Strategy across new business pitches, partnering with senior leaders across Account, Brand Strategy, Creative, Medical, Media, Data, and Technology to develop differentiated strategic approaches and compelling pitch narratives. Translate prospect challenges into clear engagement opportunities and demonstrate how our capabilities can drive meaningful business impact.• Organic Growth & Account Expansion Identify opportunities to expand existing client relationships by anticipating emerging needs, introducing new capabilities, and developing strategic solutions that create additional value for our clients and growth for the agency.• Strategic & Creative Partnership Partner closely with Brand Strategy, Creative, Art, Copy, Medical, Account, and other disciplines to ensure audience and engagement strategy serve as a north star for execution. Guide teams in translating strategic insights into unexpected, cohesive activations designed to shift customer behavior.• Innovation & AI Transformation Champion emerging technologies, AI, new channels, and evolving customer behaviors across the agency. Identify opportunities to incorporate new capabilities into client solutions and agency processes while helping teams understand where innovation can create meaningful customer and business value.• People Leadership & Talent Development Manage, mentor, and develop Engagement Strategy team members across levels. Provide clear direction and actionable feedback, create development opportunities, support career growth, and build a high-performing team capable of operating both strategically and collaboratively.• Strategic Quality & Oversight Provide senior oversight across multiple accounts and workstreams, ensuring strategic rigor, consistency, and quality. Help teams move beyond tactical recommendations to clearly articulate the audience insight, behavioral opportunity, and business rationale behind the work.• Cross-Functional Leadership Build strong partnerships with senior leaders across Account, Brand Strategy, Creative, Medical, Media, Analytics, Technology, and Project Management. Establish ways of working that enable teams to move efficiently from insight and strategy through activation and optimization.• Thought Leadership & Capability Building Help define the future of Engagement Strategy within the agency. Develop POVs, frameworks, tools, and new approaches that strengthen our offering and establish the agency as a forward-thinking partner in healthcare engagement.• Measurement & Optimization Partner with Analytics and Media teams to establish meaningful KPIs and measurement frameworks, ensuring engagement strategies are designed to learn, optimize, and demonstrate impact over time.What You’ll Bring• 10+ years of experience in engagement strategy, digital strategy, experience strategy, omnichannel strategy, or a related discipline, with significant experience in healthcare and pharmaceutical marketing.• Demonstrated experience leading strategy across complex brands, portfolios, launches, or integrated accounts.• Deep understanding of HCP, patient, caregiver, and healthcare ecosystem engagement.• Proven ability to develop sophisticated omnichannel strategies, customer journeys, experience ecosystems, segmentation approaches, and personalization strategies.• Strong new business experience, including leading strategic workstreams, developing pitch narratives, presenting to prospective clients, and contributing to successful account wins.• Demonstrated ability to identify and develop organic growth opportunities within existing client relationships.• Experience managing, mentoring, and developing strategists, with a track record of building strong teams and elevating strategic talent.• Executive-level client presence with the ability to build credibility, influence senior stakeholders, navigate ambiguity, and provide clear strategic counsel.• Ability to connect audience insights, data, brand strategy, and business objectives into compelling strategic recommendations.• Fluency across digital channels and platforms, including CRM, web, mobile, social, media, search, emerging channels, and evolving AI-enabled experiences.• Strong understanding of data, analytics, measurement, and personalization and the ability to partner effectively with specialist teams in these areas.• Curiosity and fluency around emerging technologies and AI, with the ability to identify where they can meaningfully improve customer experiences, strategic processes, or agency capabilities.• Strong creative instincts and the ability to inspire teams to translate strategy into differentiated ideas and experiences.• Exceptional presentation and storytelling skills, with the ability to simplify complexity and create compelling narratives for both clients and internal audiences.• Strong commercial mindset with an understanding of how excellent strategy contributes to client growth, retention, and agency revenue.• A collaborative leadership style that brings together diverse disciplines and perspectives while maintaining a clear strategic point of view.• Entrepreneurial mindset with the ability to identify opportunities, build new capabilities, and continually push the discipline forward.• Exceptional written and verbal communication skills, executive presence, organization, and self-direction.What Success Looks Like• The VP, Group Director, Engagement Strategy elevates the quality and influence of Engagement Strategy across the agency. They are viewed by clients as a trusted senior strategic partner, by cross-functional leaders as an essential collaborator, and by their team as a strong manager and mentor.• They consistently connect audience understanding, brand strategy, technology, data, and creativity to produce engagement strategies that drive measurable behavior and business outcomes. They strengthen existing client relationships, help win new business, develop high-performing talent, and continually evolve the capabilities that differentiate REMEDY EDGE.At Remedy Edge NY, we believe health can’t wait. The stakes are higher. The pace is faster. And hesitation costs lives. That’s why Remedy Edge exists. We help brands, healthcare professionals, patients, and decision-makers get the edge on health through urgent thinking, creativity, and action. We're growing our team with talent. Skill matters, but how you work matters just as much. We're looking for team members who are: Relentless in the pursuit of better ideas, tighter creative, and more strategic thinking Respectful of the people behind every pitch, brief, timeline, concept, and shoot Remarkable in the standard they hold themselves to, knowing that average doesn’t move us forward Because when health is on the line, every moment matters. And every edge counts. Inclusivity Healthcare communications should reflect the realities of the people they're meant to reach. We're committed to building teams with diverse perspectives, experiences, and voices, because the best ideas emerge when everyone is heard. By embracing differences, we create stronger work that leads to more meaningful health outcomes. Flexibility Great work doesn't come from sitting in a specific place. It comes from giving talented people an environment to do their best thinking. Our flexible hybrid model empowers teams to work where they're most effective, whether that's in our NYC headquarters, at home, or alongside clients. With intentional meeting-free time, seasonal flexibility, and modern ways of working, our team has the space to get the edge, their way. Who We Are Remedy Edge is a global healthcare communications network built to make creativity and technology a force for better health outcomes. We are a collective of courageous, curious, generous, and gritty people driven to solve the toughest challenges in healthcare. We question assumptions and push past what's expected. Our work is grounded in deep expertise across behavior, culture, channels, and innovation. The result is work that moves people from awareness to action, from delay to decision, and from possibility to progress. Because getting the edge on health isn't a tagline. It's the standard we hold ourselves to every day. NEED TO VERIFYOmnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: For US Job Seekers:It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. SummaryLocation: New York, New York, United States of AmericaType: Full time