Product Marketing Manager

Product Marketing Manager

Integrated Marketing brings value to Dashers by informing ***'s product strategy. We identify audience needs, communicate the value of our products and services, and nurture engagement through marketing campaigns and programs. The team is small yet mighty and growing quickly. This Product Marketing role would sit beneath the Integrated Marketing Org.

About The Role

As a Product Marketing Manager, you are a team player who leads by example. You approach problems with a growth and performance mindset while incorporating your storytelling talent to ensure a successful campaign or product launch. You collaborate with marketing, product management, operations, engineering, and creative teams to assist Dashers in discovering improved tools and solutions to achieve financial independence. You will engage in national-scale GTM launches and agile operational tests to aid in the development and scaling of in-app products and new pay model initiatives. You'll support strategic product marketing initiatives that drive awareness, adoption, and excitement of existing pay, financial, and experience products for customers, resulting in outsized impact for them and our business. You'll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You'll collaborate with research teams, such as UXR and Audience Insights, to identify and synthesize customer needs, trends, and early opportunities for us to explore.

You're Excited About This Opportunity Because You Will...

Drive 0-1 development and strategic bets for new fintech business cases/products. Help set and execute business KPIs for zero-to-one initiatives. Inform key learnings and develop plans to tackle opportunities for future growth. Partner with Product, Engineering, and Analytics to develop ***'s next financial services offerings.

Own go-to-market strategy and execution. Develop and execute launch plans for new products. Drive adoption and satisfaction metrics. Lead marketing experiments for new offerings that Dashers value and adopt.

Drive customer research and insights: Partner with research on qualitative user studies. Analyze quantitative metrics to identify marketing opportunities. Iterate on messaging and positioning that communicate product value to our users. Translate findings into product and marketing recommendations.

Execute marketing campaigns and testing: Create content and messaging. Manage in-app and email campaigns. Coordinate cross-functional partners. Report results to leadership.

Cross-functional leadership: Participate in weekly business reviews. Drive data-based recommendations. Align with Product, Brand, CRM, and Operations. Own metrics and success criteria for new financial products.

We're Excited About You Because...

5+ years experience PMM in a GTM role with high-growth and a fast-paced environment (whether in tech, operations, strategy, consulting, banking, or a related experience). You want to affect change every day and can operate in energizing environments. You have some market research experience and know how to dig and understand a user's experience. You back your decisions up with data and have some experience working on marketing experimentation. You have a talent for managing complex projects, driving high-level goals into measurable plans, and enjoy implementing processes at the lowest level of detail. You love thinking about problems from a fundamentals approach, and you translate strategic vision into measurable success metrics and applicable plans. You seek exposure to different types of problems and want to try your hand at different sides of the business. Ability to flex seamlessly between strategy and execution, working internally across a variety of teams. Strong project management and leadership skills, ideally in a customer-facing role, leading or assisting with digital marketing or sales campaigns. A builder's mentality, are passionate about technology products that impact millions and think of yourself as an energizing, effective communicator eager to get into product marketing.