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Motion designer in performance marketing

GloryTech

Описание Наш клиент - международная IT компания, создающая продукты в сфере iGaming и AI, которая строит одну из самых технологичных performance marketing команд на рынке. Каждый креатив - это не просто дизайн, а полноценный рекламный юнит, эффективность которого измеряется бизнес-метриками: CTR, CPA, ROI и прибыльностью рекламных кампаний. Мы усиливаем Creative Production Team и ищем Senior Motion Designer с сильным опытом в Performance Marketing. Задачи Создавать видеокреативы для Meta Ads и других performance-платформ. Разрабатывать новые рекламные концепции и гипотезы, создавать вариации успешных креативов и адаптировать их под разные GEO, аудитории и форматы. Работать с различными типами performance-контента: Motion Design, AI Video, UGC, AI UGC, анимированные баннеры и короткие рекламные ролики. Анализировать эффективность креативов на основе бизнес-метрик. Участвовать в креативных брейнштормах и performance review совместно с Media Buying командой. Регулярно исследовать рекламные подходы конкурентов и лидеров рынка. Использовать AI-инструменты на разных этапах production: генерация визуальных материалов, видео, озвучки, обработка и постпродакшен. Автоматизировать собственный workflow: создавать шаблоны, пресеты, оптимизировать промпты, использовать expressions, scripts и plugins для ускорения производства. Соблюдать сроки, стандарты качества и поддерживать стабильный объём creative production. Требования 3+ года опыта в Motion Design, из которых минимум 2 года в Performance Marketing, с созданием рекламных креативов для платного привлечения пользователей. Опыт работы с гипотезами, A/B-тестированием и анализом результатов. Понимание основных рекламных метрик: CTR, CPC, CPM, CPA, CVR, ROI, Hook Rate и Hold Rate. Опыт создания различных форматов performance-видео: Motion Graphics, AI-generated Video, UGC, AI UGC, 2D Animation и Animated Banners. Уверенное владение Adobe After Effects и Premiere Pro, базовые навыки работы с Photoshop, Illustrator и Figma. Опыт работы с различными стилями: 2D Motion, Kinetic Typography, UI Animation, Infographics и простыми 3D-элементами. Умение отделять субъективное восприятие дизайна от фактической эффективности рекламного креатива. Высокая скорость работы, самодисциплина и способность поддерживать стабильный объём производства. Открытость к обратной связи, новым инструментам и постоянному развитию профессиональных навыков. Мы рассматриваем резюме ТОЛЬКО с наличием портфолио с реальными performance-креативами! Будет плюсом: Опыт работы в iGaming, Affiliate, Web2Web, Web2App или GameDev; Опыт написания сценариев, скриптов, создания раскадровок; Английский язык от B1. Условия Работу с большими рекламными бюджетами. Доступ к performance-аналитике и возможность оценивать результаты собственной работы. Сильную Media Buying команду и современную AI-инфраструктуру. Возможность самостоятельно предлагать рекламные концепции и тестировать новые форматы. Профессиональное развитие: возможность расти на пересечении Motion Design, Performance Marketing, Creative Strategy и AI. Минимум бюрократии, быстрые решения и ориентацию на результат. Полностью удалённый формат работы. Full-time, график 5/2. Конкурентную заработную плату с прозрачной системой мотивации. #J-18808-Ljbffr GloryTech

Vacancy posted 2 days ago
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