Director of Marketing Communications

Job Description

Job Description

Job Summary

The Director, Marketing Communications is a senior individual contributor and team leader responsible for driving Lantronix's global Marcom strategy across product marketing, content, PR, digital, and brand. Reporting directly to the Chief Revenue Officer, this role owns the full communications function — from product launch narratives to agency relationships to investor aligned messaging — and plays a central role in elevating Lantronix's market presence across enterprise, defense, and industrial IoT segments.

This is a high-impact role for a Marcom leader who is equally comfortable crafting a press release for a product launch and briefing a PR agency on quarterly earned media strategy. Experience operating within a Nasdaq-listed company environment is essential.

Job Responsibilities

Strategy & Planning

• Develop and execute an integrated Marcom strategy aligned to Lantronix revenue and brand objectives across product lines
• Own the annual Marcom budget, including agency retainers, campaign spend, trade show, and content production
• Partner with the CRO and Product Line Management to build launch plans, competitive messaging frameworks, and go to-market narratives
• Align communications strategy with investor relations and executive messaging to ensure consistency across public facing channels

Content & Product Marketing

• Drive the development of product-level content: press releases, solution briefs, white papers, case studies, web copy, and executive presentations
• Maintain brand and message consistency across all external communications with rigor around forward-looking statements and public company disclosure standards
• Translate complex technical capabilities — including Edge AI inference, embedded compute platforms, and network infrastructure management — into clear, outcome-driven narratives for diverse audiences
• Own the editorial calendar and ensure content pipeline supports demand generation, channel, and field sales objectives

PR & Agency Management

• Lead day-to-day management of PR agency relationships including SOW execution, performance accountability, media strategy, and budget management
• Drive proactive media outreach, analyst briefings, and thought leadership placement in key trade and business press
• Serve as internal communications lead for product launches, trade show activations, and earnings-adjacent announcement timing
• Evaluate and manage additional creative, digital, and content agency relationships as needed

Team Leadership

• Lead and develop the Marcom team, setting clear objectives, prioritizing workload, and building individual capability
• Foster a culture of execution rigor, creative ambition, and cross-functional collaboration
• Act as communications advisor to Product, Sales, and Engineering stakeholders on messaging, channel strategy, and launch readiness

Digital & Demand Support

• Oversee web content strategy, SEO/GEO narratives, and digital asset management in coordination with demand generation
• Support trade show and event strategy
• Maintain and evolve brand standards across digital, print, and presentation assets

Education and Experience

• 8+ years of progressive marketing communications experience, with at least 3 years in a Director or senior manager role
• Demonstrated experience operating within a publicly traded company environment, including understanding of earnings communications, disclosure sensitivity, and IR alignment
• Proven track record managing PR agencies and/or other creative/marketing agencies with direct budget ownership and SOW accountability
• Experience marketing complex B2B technology products to enterprise, OEM, or industrial buyers
• Ability to work in a lean, fast-paced environment where strategic thinking and hands-on execution are both required
• Experience marketing into defense, aerospace, or critical infrastructure verticals
• Prior experience supporting Nasdaq small-cap or mid-cap company communications, including proxy-awareness and forward-looking statement discipline
• Background working with or alongside investor relations functions on earnings timing, press release coordination, or analyst outreach

Qualifications and Skills

Required qualifications and skills include, but are not limited to:

• Strong writing and editing skills with the ability to produce executive-quality content independently — press releases, messaging frameworks, web copy, and customer-facing narrative

Preferred qualifications and skills include, but are not limited to:

• Domain knowledge in Edge AI, embedded compute, industrial IoT, network infrastructure management, or adjacent hardware/software categories

• Familiarity with semiconductor or embedded systems marketing — including the ability to translate platform-level technical specs into buyer-relevant messaging

Location

In-person, Plymouth, Minnesota, with flexibility for hybrid work and occasional travel for tradeshows, partner events and internal meetings

**Annual Base Salary: $150,000 – $175,000. Bonus Potential Percent: 17.5%**

Lantronix Benefits (US)

We offer our employees a total rewards package designed to meet the diverse and ever-changing needs of our employees and their families. These include:

Health Care Benefits

– Comprehensive medical and hospitalization coverage through either an HMO or PPO plan.

– Prescription drug program.

– Dental.

– Vision

– Flexible Spending Accounts.

Paid Time Off Benefits

– Lantronix, time off benefits provides employees with a work/family balance.

– Non-exempt new hires are eligible for 10 days of vacation. Exempt new hires do not have a fixed amount of vacation time per year, and vacation time is not limited, allocated, or accrued.

– The company provides an average of 11 paid holidays annually and 2 floating holidays that employees can take during the year. Floating holidays are provided to non-exempt employees only.

Income Protection and Wealth Accumulation Benefits

– Includes a 401(k) plan with company match, Short and Long-Term Disability, Life Insurance, and much more.

– Lantronix Employee Stock Purchase Plan allows employees to purchase shares of company stock, through convenient payroll deductions, at no less than a 15% discount.

Other Benefits

– Lantronix seeks to offer a full range of benefits for its employees to take advantage of. In addition to those already mentioned, we offer employees opportunities to take advantage of: Employee Assistance Program; Employee Discounts; Educational Reimbursement; Patent Award Program; Annual Health Fair

We have fun too…

– Lantronix offers fun themed events, such as holiday parties, throughout the year.