Marketing Manager / Director of Marketing

Job Description

Job Description

Company: SeekOne Roofing

Location: Brentwood, Tennessee

Work Typе: Full-time, in office

Compensation: $85,000 base salary plus performance-based bonus

Experience: 5+ years of lead generation marketing experience

About SeekOne Roofing

SeekOne Roofing is a Brentwood-based roofing company serving residential and commercial customers across Nashville, TN and Huntsville, AL. The company is built around a simple purpose: Our Purpose Is People. That shows up in how the team serves homeowners, business owners, partners, and each other.

SeekOne is a strong local-first brand with an energetic, service-driven culture. The team moves quickly, cares deeply about the customer experience, and values people who take ownership without needing unnecessary layers of management. This is a company for someone who wants to build, improve, and stay close to the work.

About the Role

SeekOne is hiring a Marketing Manager / Director of Marketing to own and improve the company's lead generation engine. This is a hands-on growth role for someone who has real direct response experience and understands how to generate qualified local demand.

The right candidate has likely been a strong paid media buyer or lead generation marketer in the past and is now ready to expand into broader marketing leadership. You still respect the details of campaign performance, but you want to own more than ads. You want to build the full system, from traffic and conversion to call quality, form flow, appointment setting, reporting, and revenue impact.

This role will work with leadership, a coach, and a small outside agency team. You will have support, but you will also be expected to own the system. In the first few months, that may include getting directly into calls, forms, lead quality, follow-up, and sales handoff so you can understand exactly where the dials need to be adjusted.

What You'll Own

You will own the end-to-end marketing system that generates qualified leads and booked inspections for SeekOne. That includes paid media, local demand generation, landing pages, forms, call flows, campaign reporting, agency coordination, Al-enabled workflows, and the feedback loop between marketing, sales, and operations.

Responsibilities

• Lead the planning, execution, and improvement of SeekOne's lead generation strategy.
• Manage or oversee paid media campaigns, landing pages, conversion paths, tracking, and reporting.
• Evaluate lead quality, customer intent, response time, appointment setting, and sales handoff quality.
• Coordinate with outside agency partners while maintaining clear internal ownership of outcomes.
• Build practical reporting that shows which channels, markets, and campaigns are producing qualified opportunities.
• Use Al, automation, dashboards, and repeatable workflows to make the marketing system faster and more accountable. Collaborate with leadership, sales, and operations to improve the full customer journey from first touch to booked inspection.

What We're Looking For

SeekOne is looking for someone who has already proven they can generate leads and now wants to build the broader marketing system around that skill. This is not a role for a brand-only marketer or someone who wants to stay high-level. It is a role for an operator who understands performance, conversion, and local demand.

The right person will take direct feedback well, communicate clearly, and move with urgency without creating chaos. You should be comfortable working in a fast-moving, people-first environment where the work is practical, measurable, and connected to real business outcomes.

Requirement

• 5+ years of lead generation experience
• Paid media experience
• Direct response mindset
• Local-first growth experience
• Analytical discipline
• Hands-on ownership
• Systems orientation
• Coachability

Preferred Experience

Experience in roofing, home services, restoration, construction, insurance-claim-driven services, franchise growth, or multi-location local service businesses would be valuable. Experience managing outside agencies, building reporting dashboards, improving CRM workflows, or connecting marketing performance to sales outcomes would also be a strong advantage. SeekOne Roofing | Marketing Manager / Director of Marketing Job Posting

What Success Looks Like

Success in this role means SeekOne has a stronger, clearer, and more accountable demand generation system. The company should know which channels are working, where lead quality is strongest, where the funnel is leaking, and what needs to be improved next.

Work Environment

This is a full-time, in-office role based in Brentwood, Tennessee. Candidates must be local or able to work from the Brentwood office.

SeekOne has a strong and infectious work environment. The team is mission-driven, service-oriented, and direct. This role is a strong fit for someone who wants to be part of a company that takes care of people, values excellence, and is serious about building the right systems for growth.

Compensation

The compensation package includes an $85,000 base salary plus performance-based bonus. Final compensation will depend on experience, fit, and demonstrated ability to own measurable lead generation results.