Marketing Intelligence Lead (Data Scientist)

Job Description

Job Description

Redefine the future of customer experiences. One conversation at a time.

At Nextiva, we're reimagining how businesses connect, bringing together customer experience and team collaboration on a single, conversation centric platform. Powered by AI, driven by human innovation.

Our culture is forward thinking, customer obsessed and built on the belief that meaningful connections drive better business outcomes. Whether it's through our signature Amazing Service®, the technology we create, or the experiences we cultivate, connection is at the core of who we are.

If you're ready to collaborate with incredible people, make an impact, and help businesses everywhere deliver truly amazing experiences, this is where you belong.

Location: This is an onsite role based at Nextiva's Scottsdale headquarters (9451 E. Via de Ventura, Scottsdale, AZ 85256). Working together onsite strengthens how we operate, enabling faster decisions, clearer communication, and stronger execution, so you can make a greater impact and move work forward with speed and clarity.

In-Office Expectation: This role is expected to work onsite four days per week. Specific scheduling and flexibility will be guided by your leader to support both team collaboration and individual productivity.

The Role

Nextiva spends tens of millions of dollars on marketing every year. We generate billions of customer conversations. We have one of the richest GTM datasets in B2B SaaS. Most of that data still sits in dashboards no one reads, attribution models no one trusts, and weekly reports nobody acts on. We're going to change that.

This is not a reporting role. This is not a dashboard management role. This is the role that turns marketing data into decisions. You'll partner with Marketing, RevOps, BI, and Finance to rebuild how the company sees marketing performance. You'll be the analyst whose work the CMO and CFO cite in the boardroom, and the one Marketing leadership calls when the question is hard and the stakes are real.

This is an individual contributor role with high visibility and influence across the organization. You'll have the reach of a director and the autonomy of an analyst.

What You'll Own

Marketing Intelligence and Strategic Analytics:

• Analyze marketing, pipeline, and revenue performance to surface trends, risks, opportunities, and the drivers behind them
• Conduct deep-dive analyses to answer the ambiguous business questions that don't fit in a dashboard
• Translate data into clear, actionable recommendations for marketing leadership
• Tell the org not just what happened, but why it happened and what to do next
• Build scalable frameworks for measuring marketing effectiveness across channels, campaigns, and funnel stages

Marketing Data Strategy and Architecture:

• Partner with Marketing Ops, RevOps, and BI to evolve our marketing data ecosystem into something scalable, trustworthy, and analysis-ready
• Improve the quality, accessibility, and consistency of marketing performance data
• Identify gaps, inefficiencies, and structural problems in how we measure, and lead the work to fix them

Forecasting, Modeling, and Performance Insights:

• Support forecasting, pacing, and pipeline analysis across the marketing org
• Analyze funnel conversion trends, investment efficiency, and performance drivers
• Build models that improve visibility into marketing contribution and business impact
• Help leadership evaluate scenarios, tradeoffs, and investment decisions with confidence

AI-enabled Analytics and Operational Intelligence:

• Leverage modern AI tools and workflows to accelerate insight generation and decision velocity
• Use automation and AI-assisted analysis to uncover trends, anomalies, and optimization opportunities at scale
• Apply strategic judgment and analytical rigor to validate findings before they become recommendations
• Help evolve marketing toward a proactive, intelligent analytics function rather than a reactive reporting one

What Success Looks Like

• Marketing leadership trusts the data and acts on it
• Hard questions get answered faster, with sharper clarity
• Marketing data becomes accessible, consistent, and useful across the org
• Reporting evolves from dashboards-after-the-fact to intelligence-before-the-decision
• Forecasting and performance visibility improve quarter over quarter
• Data-driven decision-making becomes the default, not the exception

What We're Looking For

• 3+ years in marketing analytics, marketing intelligence, data science, or related analytical roles
• Strong SQL and hands-on data analysis. You don't need someone to pull the number for you
• Experience with BI and visualization platforms: Tableau, Looker, Power BI, or equivalents
• Familiarity with CRM, marketing automation, and modern data warehouse environments
• AI-native. You use Claude, ChatGPT, and the rest of the stack to do more, faster, every day
• Excellent business judgment. You know when to push a model further and when to ship the answer
• Strong communication. You can write a finding the way a journalist writes a headline: clear, sharp, undeniable
• Comfortable operating in ambiguous, fast-moving environments

Preferred

• B2B SaaS or GTM analytics experience
• Cross-functional work with RevOps, Finance, and Marketing leadership
• Attribution modeling, funnel analysis, forecasting, or investment modeling experience
• Exposure to modern data stack environments and analytics engineering concepts
• Predictive analytics or statistical modeling background

The Bar

You think most marketing analytics work is bad. Noisy, late, ignored. You want to build the gold standard. You want a CMO and CFO who reach for your dashboards before they reach for their gut. You want to be the analyst other analysts ask for advice. You're not waiting for permission to make marketing smarter. That is the job.

Nextiva DNA (Core Competencies)

Nextiva's most successful team members share common traits and behaviors:

• Drives Results: Action-oriented problem solvers who quickly bring clarity and simplicity to ambiguity, challenge the status quo, and lead meaningful change; celebrating wins to fuel momentum. They act swiftly and pragmatically, learning and improving as they go.
• Critical Thinker: Data-driven, forward-thinking individuals who identify key drivers, anticipate risks, and deliver clear recommendations. They confidently leverage AI and automation to reduce friction, improve decision-making, and focus on higher-value work.
• Right Attitude: Collaborative, competitive, and resilient team players who jump in to solve tough problems, learn from setbacks, and foster a culture of service, respect, and care for customers and teammates.

Our Total Rewards offerings are designed to allow Nexties to take care of themselves and their families so they can be their best, in and out of the office.

Our compensation packages are tailored to each role and candidate's qualifications. We consider a wide range of factors, including skills, experience, training, and certifications, when determining compensation. We aim to offer competitive salaries or wages that reflect the value you bring to our team. Depending on the position, compensation may include base salary and/or hourly wages, incentives, or bonuses.

• Health: Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage
• Insurance: Life, disability, and supplemental indemnity plans
• ⚖️ Work-Life Balance: Flexible Time Off for salaried employees, PTO for hourly employees, Paid Sick Time, Paid Parental Bonding Leave, and holiday pay
• Financial Security: 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA
• ️‍ Wellness: Employee Assistance Program (EAP) and comprehensive wellness initiatives
• Growth: Access to ongoing learning and development opportunities and career advancement

At Nextiva, we're committed to supporting our employees' health, well-being, and professional growth. Join us and build a rewarding career!

Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS.

#LI-MS1 #LI-Onsite

Founded in 2008, Nextiva has grown into a global leader trusted by over 100,000 businesses and 1M+ users worldwide. Headquartered in Scottsdale, Arizona, and with teams across the globe, we're the future of customer experience and team collaboration through our AI-powered, conversation-centric platform.

Want to see what life at Nextiva is all about? Connect with us on Instagram, Instagram MX, YouTube, LinkedIn, and the Nextiva Blog.