Account Supervisor, Automotive

Overall Objective

Account Supervisors are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Automotive Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 development of marketing and advertising plans. Duties include building and earning the trust of Automotive Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Account Supervisor to mentor a team and ensure daily workflows, roles & responsibilities and marketing objectives are properly aligned in order to best service the account.

General Responsibilities

• Lead and activate Omni-channel marketing strategies for Automotive clients, while overseeing the development and the execution of strategy, creative and media plans.
• Develop strong relationships with senior level Automotive Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met.
• Anticipate Automotive Client needs, keeping the Agency in the position of leading rather than following.
• Engage and activate both internal team members and the Automotive Client to maximize effectiveness.
• Provide leadership and day-to-day supervision of assigned team. See that all team members have the “big picture” on assigned projects. Encourage, motivate and develop growth plans by coaching, training and identifying opportunities.

Account Stewardship:

• Work with Account Director and all Agency departments to ensure that our goals for Automotive Clients are met
• Ensure that all work is reviewed before it goes to the Automotive Client and is always on schedule. Implement a process for quality assurance amongst junior staff.
• Ensure compliance with Agency/Client scope of work guidelines
• Monitor clients business on a daily/weekly basis while being prepared to speak to comp trends and sales trends on the spot.
• Be the igniting spark that is constantly on the look out for the next new marketing opportunity to activate for your Automotive Client/s.
• Act as the brand ambassador; subject matter expert and senior business lead internally for your Account/s.
• Identify and usher in new and different approaches to both Traditional and Digital channels that insure increased retail effectiveness for our Clients and the Agency
• Cross-train and serve as the voice of integration for Automotive Client problem solving and strategic planning

Client Relations and Marketing:

• Monitor and address performance of client business on a daily, weekly, monthly, quarterly basis to ensure strategy & metrics are successful, including performance of: TV, Radio, Digital, Search and Social media.
• Meet with Automotive Client/s regularly to discuss historical plans, current needs, current media situation and trends, upcoming opportunities and events, etc.
• Assure that Automotive Clients understand Agency procedures/systems.
• Prepare and steward the development of all Client presentations, plans, decks and reports.
• Confidently lead a team to deliver creative and innovative ideas that exceed client expectations
• Work with Account Director and SVP on planning needs for Automotive clients.
• Take active role in future planning and idea generation for Automotive Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
• Initiate plan development: With the assistance of the entire Account team, develop marketing and advertising plans for Client (annual marketing plans, opportunity plans, creative direction, etc. Develop market opportunity plans. Present plans to Client, as appropriate.
• Establish regular competitive reporting for Automotive Client review (sales, share, targeted marketing efforts, share of voice)
• Help in developing business-building efforts across the country

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Minimum 2-4 years as an Account Supervisor or Account Manager supporting Automotive Clients in a full-service agency is required
• Experience launching mass communication with a deep understanding of media planning and buying process for Print, TV, Radio, Digital & Social.
• Automotive and Advertising/Marketing Industry experience is required.
• Strong verbal and written communication skills with people at all levels
• Proven leadership abilities and managerial experience
• Thorough understanding of content development and creative activation for digital & traditional production
• Strong writing, presentation and client-facing communication skills (presentation samples may be requested)
• Good multi-tasking, networking, time management and interpersonal skills.
• A strong sense of urgency and commitment to get the job done quickly
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• A “DO IT NOW” mentality

The responsibilities are many, various, and not limited to those written in this document.