Director, Consumer Insights

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all each endeavor is urgent and every day counts. Youll have the opportunity to work on the #1 selling national vitamin and supplement brand Nature Made as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation high quality products and a promising portfolio all driven by a team with a shared sense of purpose -- thats Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support including completion of the Form I-983 training plan required for STEM OPT.

The Director Consumer Insights is an enterprise insights leader responsible for translating consumer shopper category brand innovation and go-to-market learning into clear business decisions and growth strategies. This leader serves as a strategic advisor to Marketing Sales Innovation and Executive Leadership ensuring that consumer and shopper perspectives are integrated into key business choices.

This role requires strong end-to-end ownership of priority initiatives from business-question framing and learning-plan design through execution synthesis recommendation and stakeholder alignment. The Director must operate with high autonomy proactively manage risks and timelines coach the teams work in flight and build trust through clear communication analytical rigor and reliable delivery.

The Director Consumer Insights reports to the Vice President Analytics Insights and Brand Activation and leads a team of six.

Critical Contributions:

Enterprise Insights Strategy

Generate foundational consumer shopper category and industry insights that fuel category growth brand strategy innovation choices and go-to-market decisions. Translate insight into clear strategic recommendations that balance consumer needs commercial realities financial implications operational feasibility and brand priorities.

End-to-End Ownership & Delivery Discipline

Own priority insights initiatives from initial business question through final recommendation . Ensure every project has a clear learning plan decision to be enabled methodology KPIs milestones owners stakeholders and communication path before work begins. Proactively manage timelines risks trade-offs and stakeholder alignment without requiring late-stage escalation.

Executive-Ready Synthesis & Decision Framing

Translate complex data research findings and market signals into concise executive-ready narratives that clearly answer the business question identify the so what clarify implications articulate trade-offs and recommend action. Ensure materials for senior forums are decision-ready not data- heavy or descriptive.

Brand Building Mastery

Guide the definition and assessment of brand equity using advanced market research tools brand health tracking advertising/communication testing and consumer understanding. Identify trends and implications that inform brand strategy positioning messaging and investment choices.

Innovation & Foresight Expertise

Co-create and qualify the innovation pipeline by developing decision-oriented learning plans defining innovation territories assessing concepts and identifying consumer category and cultural shifts. Track innovation performance to improve future initiatives and explore new business models.

Go-to-Market & Shopper Insights

Create and drive go-to-market insights strategies that address shopper behavior retail dynamics channel performance and consumer engagement. Leverage POS panel shopper and category data to derive actionable recommendations for commercial and retail strategies.

Stakeholder Leadership & Influence

Build trusted partnerships with Marketing Sales Innovation Commercial Category and Executive stakeholders by proactively aligning on business questions decision needs research approach timing and success criteria. Serve as a thought partner who can challenge assumptions influence direction and drive alignment across functions.

People Leadership Coaching & Capability Building

Set a clear vision and operating cadence for the Consumer Insights team. Provide active coaching through early project framing in-flight guidance synthesis reviews and feedback on stakeholder-ready materials. Build team capability by identifying emerging insights methods tools and industry best practices and translating them into practical scalable ways of working.

Critical Success Factors:

Youll be most successful in this role if you have:

• Proven experience as a Consumer Insights leader in the CPG or consumer-led industry.

• Demonstrated ability to translate research data and market signals into business strategy not just research outputs.

• Track record of advising senior leaders and shaping decisions in brand strategy innovation shopper commercial and go-to-market forums.

• Strong expertise in brand equity tracking foundational consumer insights foresight innovation testing shopper insights and go-to-market strategy.

• Demonstrated ability to build decision-oriented learning plans and manage complex cross-functional insights agendas.

• Proven ability to create executive-ready narratives that clarify implications trade-offs and recommendations.

• Strong people leadership experience including coaching senior talent improving team output quality and building new capabilities.

Capabilities & Required Skills:

Experience

• 10 years of progressive experience in Consumer Insights Market Research Brand Strategy Shopper Insights or related insights leadership roles preferably in CPG consumer health food/beverage beauty wellness or other consumer-led categories.

• 5 years of people leadership experience including experience managing senior talent and/or managers.

• Experience presenting to and advising VP/SVP-level stakeholders in executive forums.

Consumer Shopper & Research Expertise

• Deep understanding of consumer behavior shopper behavior brand equity advertising research innovation testing go-to-market insights and foundational consumer learning.

• Proficiency designing and conducting qualitative and quantitative research including the ability to translate ambiguous business questions into clear learning agendas.

• Skilled in leveraging POS panel brand health shopper category and syndicated data to generate actionable recommendations.

Learning Plan & Delivery Excellence

• Expertise in building decision-oriented learning plans that define the business question decision to be enabled hypotheses methodology KPIs stakeholders timing risks and expected actions from the research.

• Ability to sequence multiple research activities into a cohesive learning journey rather than treating projects as isolated studies.

• Strong project ownership discipline including proactive milestone management risk identification stakeholder communication and follow-through.

Executive Communication & Synthesis

• Ability to develop concise executive-ready materials with one clear message per slide explicit implications recommended actions and clear connection to business decisions.

• Strong live communication skills including the ability to answer senior leader questions directly synthesize in real time and avoid over-reliance on descriptive data.

Strategic and Enterprise Thinking

• Ability to integrate consumer shopper commercial financial operational and brand considerations when making recommendations.

• Strong judgment in prioritizing work making trade-offs and focusing team effort on the highest-value business decisions.

People Leadership & Coaching

• Demonstrated ability to establish team cadence set clear expectations coach work in flight provide candid feedback and build talent capability.

• Ability to raise the quality and consistency of team outputs through standards coaching and accountability.

Curiosity & Capability Advancement

• Ability to stay current with emerging research methods AI-enabled tools industry best practices cultural trends and consumer behavior shifts.

• Proven ability to translate new tools or methods into practical applications that improve business decision-making and team effectiveness.

OUR OFFER

Here career paths arent predefined and bureaucratic limitations dont exist -- you have the opportunity to grow learn from industry pioneers and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity encourage experimentation and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package thats as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

• National Target Base Pay Range : $00. The salary range for this position is based on national standards. For candidates in California and the New York metro the Target Base Pay Range is $00 to reflect the cost of living and market conditions in those areas.

• Actual compensation will take into account a wide range of factors that are unique to each candidate including but not limited to geographic location education experience qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

• Base pay is only one component of our total rewards offerings and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus Medical dental and vision benefits 401K ma tch and other wellness benefits.

Visit to learn more about our mission and discover an opportunity thats right for you. Health and wellness begins with us.

Pharmavite is an equal opportunity employer. Weprohibit employment discrimination and harassment based on race color religion age sex sexual orientation gender national origin and any other basis protected by state and federal law. Pharmaviterecruits hires employs trains promotes and compensatesindividuals solely based on job-related qualifications and abilities.

Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process please email .

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT:

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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DISCLOSURE:

Any misrepresentations or false statements during the application process including regarding U.S. work authorization and/or the need for immigration sponsorship or support may result in the rejection of candidacy or the termination of employment.

Required Experience:

Director