CRM & Lifecycle Marketing Lead

CRM & Lifecycle Marketing Lead

LHH is recruiting for a full-time CRM & Lifecycle Marketing Lead to join a growing multi-brand consumer retail organization. This is a hands-on leadership opportunity for someone who can own CRM strategy and campaign execution while guiding a centralized campaign operations team. You’ll oversee high-volume customer communications across email, SMS, push, and other direct marketing channels.

Location: Remote

**If candidates are in Nashville, Dallas, or Salt Lake City - Hybrid

Compensation: $80K-$95K + 5% bonus + benefits

Benefits offerings for full-time employment include collaborative work environment, medical, dental, and more, 401k plan, PTO, bonus opportunity, and other perks.

What you’ll do:

• Own campaign calendars, contact strategy, and promotional cadence

• Lead audience segmentation, suppression rules, and contact-frequency governance

• Manage lifecycle and triggered customer journeys

• Guide campaign production, prioritization, capacity planning, and deployment

• Establish QA standards for rendering, tracking, personalization, dynamic content, and suppressions

• Partner with creative, e-commerce, merchandising, data, and marketing teams

• Analyze CRM performance and recommend optimization opportunities

• Coach and develop campaign management professionals

What we’re looking for:

• 5+ years of CRM, email, or lifecycle marketing experience in a multi-brand retail or e-commerce industry sector.

• Experience leading people, projects, or campaign operations

• Strong hands-on experience with Salesforce Marketing Cloud or a comparable platform

• Working knowledge of SQL, AMPscript, HTML, and CSS

• Experience managing high-volume, multichannel campaign calendars

• Strong understanding of audience segmentation, automation, testing, and reporting

This role is ideal for a CRM professional who enjoys combining strategy, technical campaign execution, operational leadership, and team development.

Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: • The California Fair Chance Act• Los Angeles City Fair Chance Ordinance• Los Angeles County Fair Chance Ordinance for Employers• San Francisco Fair Chance Ordinance