Media Buyer, Emerging Channels - Growth Marketing Palo Alto, CA

Media Buyer, Emerging Channels - Growth Marketing About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home. The ideal candidate is a self-starter that utilizes both AI tools and hands‑on execution to help us drive rapid growth in a face-paced environment. You’ll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat. What you’ll own Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing. Support technical operations for existing/new channels, e.g., QA conversion mapping, ensure accurate performance links back to ad platform algorithms. Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental. Own creative strategy across channels – ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel. What we're looking for 3+ years of direct, hands‑on key‑board execution experience in paid media buying across multiple platforms. Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform‑level delivery discrepancies and tracking drops. Strong test‑and‑learn track record, data‑driven, and creative. Bonus if you have experience with landing page testing and conversion rate optimization. Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar. Nice to have Experience acquiring advertisers or businesses (B2B or marketplace/two‑sided), not only consumers. Ad‑tech, DSP, or marketplace background. Direct experience driving ad creative strategy – you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance. AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Depending on the position offered, equity and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Other Types of Pay: Equity eligible Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to View email address on click.appcast.io. CA Base Pay Range

$153,000 - $200,000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here. AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here. To support an efficient and fair hiring process, we may use technology‑assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. #J-18808-Ljbffr AppLovin