Brand & content manager
Джуссоева Алёна Альбертовна
Описание ABON — новый независимый бренд дизайнерских украшений и объектов на этапе предзапуска. Мы создаём не просто предметы, а визуальные и эмоциональные высказывания — с характером, идеей и вниманием к деталям. Ищем человека, который умеет превращать стратегию в живой контент, а эстетику — в узнаваемый язык бренда. Нам нужен не только специалист по публикации готовых материалов, а самостоятельный Brand & Content Manager, который соединяет бренд-стратегию, креатив, контент и продвижение. Задачи Разрабатывать и реализовывать контент-стратегию бренда на этапе запуска и дальнейшего развития. Участвовать в формировании позиционирования ABON, коммуникационной платформы и tone of voice. Создавать коммуникационную стратегию запуска бренда и первых коллекций. Вести Instagram бренда: формировать контент-план, готовить и публиковать посты, Stories и Reels, писать тексты, поддерживать целостность визуальной и смысловой подачи. Придумывать креативные концепции для контента, съёмок, запусков и рекламных кампаний. Организовывать съёмки: составлять брифы, подбирать и координировать фотографов, стилистов, моделей, видеографов и других подрядчиков. Формировать стратегию продвижения в digital-каналах: искать релевантных блогеров, инфлюенсеров, медиа и партнёров, предлагать форматы сотрудничества. Следить за визуальными, культурными и digital-трендами, адаптируя их к характеру бренда без потери его самобытности. Анализировать эффективность контента и продвижения: отслеживать ключевые метрики, делать выводы и улучшать гипотезы. Работать напрямую с основателем, превращая идеи и амбиции бренда в последовательную коммуникацию. Требования Имеете опыт от 3 лет в fashion, jewelry, beauty или lifestyle-проектах. Можете показать портфолио с реальными кейсами: запусками, контент-стратегиями, креативными кампаниями, ростом метрик или другими измеримыми результатами. Понимаете, как формируются бренд-платформа, позиционирование, tone of voice и визуальная система коммуникации. Уверенно работаете с Instagram и понимаете механику разных форматов: Reels, Stories, постов, коллабораций и нативных интеграций. Обладаете хорошим вкусом, визуальной насмотренностью и чувством актуального контекста. Умеете генерировать нестандартные идеи и доводить их до реализации — от концепции до готовой публикации или съёмки. Способны самостоятельно планировать работу, расставлять приоритеты и брать ответственность за результат. Умеете ясно формулировать мысли в текстах, брифах и коммуникации с подрядчиками. Понимаете основы digital-маркетинга и умеете опираться на аналитику при развитии контента и продвижения. Будет плюсом: Опыт запуска бренда или продукта с нуля; Наработанная база контактов в сфере fashion, lifestyle, медиа, продакшена или инфлюенс-маркетинга; Опыт работы с предметным дизайном, ювелирными изделиями, искусством или премиальными продуктами; Умение самостоятельно собирать простые визуальные материалы и оперативно работать с контентом Условия Удалённый формат работы. Частичная занятость, ориентир — до 6 часов в день, гибкий график. Прямая работа с основателем и возможность влиять на ключевые решения с первых шагов бренда. Пространство для инициативы: ваши идеи будут не «лежать в презентации», а становиться частью ABON. Возможность выстроить коммуникацию бренда с нуля и сформировать сильный кейс запуска. Перспектива расширения сотрудничества по мере развития проекта. #J-18808-Ljbffr Джуссоева Алёна Альбертовна
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