Senior Manager, B2B Marketing Analytics

Senior Manager, B2B Analytics Dow Jones, New York About Our Organization Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news‑gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). About the Role Reporting to the Vice President of B2B Marketing Data Science, this role will lead the evolution of Dow Jones’ B2B data science and analytics capabilities in support of our B2B business function. This position is responsible for driving data‑driven strategies that optimize opportunity generation, accelerate revenue growth, improve acquisition, and enhance retention performance. The Senior Manager will design and implement advanced analytics frameworks, robust revenue measurement methodologies that inform capital allocation across demand generation, account‑based marketing, pricing, and customer lifecycle initiatives. You Will Responsibilities Strategic Leadership: Develop and execute analytics projects driving key insights that drive pipeline growth and revenue. Build Capabilities and Drive Insights: Support development of propensity models, attribution models, market mix models and customer segmentation models to drive insights that facilitate business planning, forecasting and optimization. Executive Reporting and Opportunity Analysis: Develop executive level reports in BI tools (Looker, Tableau) to develop E2E customer journey insights and identify opportunity areas to drive future growth. Data Story Telling: Articulate clear, actionable insights derived from model results and effectively communicate complex technical concepts to a non‑technical audience. Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data‑driven marketing. Stakeholder Collaboration: Engage proactively with cross‑functional teams, including marketing, sales, product development, and finance, to comprehend their specific business requirements and translate them into effective, data‑driven solutions. You Have Qualifications 9+ years of experience in marketing analytics, or data science. Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines; or equivalent experience. Experience supporting B2B or enterprise go‑to‑market models, ideally within media, information services, SaaS, or subscription‑based businesses. Strong expertise in advanced analytics, predictive modeling, forecasting, and funnel analysis. Understanding of B2B marketing and sales funnels, account‑based marketing (ABM), CRM systems, and pipeline management. Proficiency in BI tools, Python, R, SQL, and experience working with large‑scale, cloud‑based data environments. Strong commercial acumen and ability to communicate complex analytics to non‑technical, executive stakeholders. Proven ability to influence strategic decisions through data‑driven insights. Familiarity with marketing automation platforms, CRM platforms (e.g. Salesforce), and digital analytics tools is a plus. Our Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Learn more about all our US benefits. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at View email address on click.appcast.io. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates. Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at View email address on click.appcast.io. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Business Area: Dow Jones - Marketing Job Category: Data Analytics/Warehousing & Business Intelligence Union Status: Non-Union role Pay Range: 140,000.00 - 170,000.00 We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process. Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice. For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce. Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. Req ID: 51788 #J-18808-Ljbffr