Director/Sr. Director, US Marketing - Patient Promotion (Uncontrolled Gout)

Job Description

Job Description

Company Description

At Sobi, we believe diversity drives innovation and inclusion creates stronger teams. We are committed to building a workplace where everyone feels valued and empowered to contribute.
If this role excites you but you’re unsure if you meet every requirement, we encourage you to apply. Your unique perspective and experiences could be exactly what we need. We look forward to hearing from you!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Generous time off policy
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

Lead US patient marketing for Sobi’s rare disease portfolio, focusing on uncontrolled gout. Drive disease awareness, launch excellence, and patient-centric campaigns. Collaborate cross-functionally, ensure compliance, and deliver measurable impact.

Role Overview

• Lead all US patient promotion for Sobi’s gout medicines
• Develop and execute pre-launch and launch strategies
• Build disease-state and branded patient marketing campaigns
• Leverage expertise in segmentation, patient insights, and consumer promotion
• Flexible location; preference for metro Boston

Key Responsibilities:

Disease-State Education

• Develop strategy to increase awareness and accelerate diagnosis
• Translate patient insights and market dynamics into impactful campaigns
• Identify barriers across the patient journey; activate target segments
• Partner with medical, legal, and regulatory for compliant initiatives
• Oversee omnichannel campaigns (digital, social, video, search, point-of-care)
• Collaborate with patient support and advocacy organizations
• Establish and track KPIs for awareness, engagement, and patient actions
• Monitor competitive activity and consumer trends

Branded Promotion

• Lead branded consumer marketing strategy and execution
• Create positioning, messaging, and creative aligned with product profile
• Ensure alignment across branded promotion, market access, and patient services
• Oversee launch readiness, agency management, media planning, and budget
• Optimize omnichannel strategies (TV, digital, CRM, point-of-care)
• Ensure regulatory and legal compliance for all materials
• Define and track launch metrics and forecasting

Additional Duties

• Manage up to 2 marketing colleagues and vendors
• Oversee consumer marketing budget
• Support key meetings (Launch, National Sales)
• Foster collaboration with sales, global commercial, regulatory, legal, analytics, market research, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access

Qualifications

Qualifications

Requirements:

• Bachelor’s degree (business, marketing, sciences preferred)
• 10+ years of experience in pharma/biotech experience
• 5+ years of experience in patient/consumer marketing within pharma/biotech
• Proven US product launch success
• Cross-functional project leadership
• Specialty experience (rheumatology ideal)
• Excellent communication and interpersonal skills
• Proven ability to move between strategy and hands-on execution
• Prior experience managing teams and influencing others in a global matrixed environment
• Strong project, vendor, and agency management experience

Preferred

• MBA or advanced degree
• Experience in HCP, digital, market access, or insights roles
• Agency/field sales experience
• Small-to-mid biopharma experience

Skills & Competencies

• Strategic thinker; translates insights into actionable plans
• Comfortable with clinical data; communicates to consumer audiences
• Thrives in fast-paced, results-driven settings
• Self-starter; leads independently and in teams
• Navigates Legal, Medical, and Regulatory approval processes
• Deep understanding of industry laws and regulations (PhRMA Code, HIPAA, FD&CA, Anti-Kickback)
• High ethical and compliance standards

Travel: Up to 30%

Additional Information

Compensation and Total Rewards at Sobi

At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.

Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as:

• A  competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A  comprehensive medical, dental, and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.

The base salary for a Director is $200,000 – $230,000, and the base salary for a Senior Director is $240,000 – $260,000 annually. Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

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